Social Media Marketing
- 6 Courses | 2h 29m 47s
- 32 Books | 83h 36m
- 8 Audiobooks | 31h 23m 49s
Social media marketing refers to techniques that target social networks and applications to spread brand awareness and promote products and services. Learn how social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive traffic. Social media marketing has become the most popular way to sell products and services.
COURSES INCLUDED
Effective Digital Community Management
In today's business environment, a positive social media presence is vital for success. Having someone responsible for online community management can help ensure that your online communities are getting the most from your social media marketing. In this course, you'll learn about the benefits and capabilities of community management as part of your overall digital marketing strategy. You'll explore the four pillars of effective digital community management and the elements to include in your organization's digital community management strategy. You'll also learn considerations and best practices for monitoring and engaging online communities, and you'll explore digital community management trends.
6 videos |
19m
Assessment
Badge
PMI PDU
Leadercamp on-demand: Contagious - Why Things Catch On
Why do some things catch on and become popular while others falter? And how can we generate more word of mouth for a product or initiative we're working on? In this Leadercamp, Wharton School professor and bestselling author Jonah Berger reveals the secret science behind word-of-mouth and social transmission. He will explain how his six STEPPS principles drive all sorts of things to become popular. If you've ever wondered why certain brands get more word of mouth, stories get shared, or content goes viral, this Leadercamp will explain why, and illustrate how to leverage these ideas to craft contagious content.
1 video |
54m
Badge
Understanding Approaches to Social Media Communication
Social media is one of the most vital technologies companies can use to attract, connect with, and retain customers. If you want to meet customers where they are, that's the place to be. In this course, you'll learn why social media is such an important tool of persuasion for businesses. You'll explore how companies use social media today as a key component of a persuasive communication strategy. You'll also learn how to analyze your organization's social media channels and marketing strategies to strengthen and maintain your relationship with your customers.
7 videos |
23m
Assessment
Badge
PMI PDU
Reaching Customers Digitally
Every company knows that to attract new customers and retain existing ones, they must be able to harness the opportunities that the internet provides. To reach this target market online, you'll need an effective digital marketing strategy. In this course, you'll learn about marketing communication strategies that will help you connect with your customers. You'll explore the digital marketing funnel, which can lead your customers from considering your product or service to actually buying it. In addition, you'll learn about digital marketing planning and the role of social media in marketing.
7 videos |
17m
Assessment
Badge
Helping Customers Find You
In addition to social media marketing, many companies are now using search engine marketing (SEM) to reach out to their target markets. SEM is one of the most powerful digital marketing tools available, eclipsing traditional advertising. In this course, you'll learn about the importance of SEM, and how it can help bump your site to the top of a search engine results page. You'll explore search engine optimization (SEO), as well as organic tactics for improving your website's ranking. You'll learn about offsite strategies to help you leverage external organizations. And you'll also discover paid for search tactics to help you target interested customers in your market.
6 videos |
15m
Assessment
Badge
Managing Your Corporate Reputation Online
Social media pages, user review sites, and online communities are some common digital marketing tools used to connect with your target market. These tools, however, can also be used by customers to rate - and complain about - a company's products or services. Without proper online reputation management, your relationship with your customers may be irrevocably damaged. In this course, you'll learn how to build and maintain relationships with your online customers to protect your corporate reputation. You'll also learn how to use digital PR, blogs, and online user communities to drive your brand.
7 videos |
18m
Assessment
Badge
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EARN A DIGITAL BADGE WHEN YOU COMPLETE THESE COURSES
Skillsoft is providing you the opportunity to earn a digital badge upon successful completion on some of our courses, which can be shared on any social network or business platform.
Digital badges are yours to keep, forever.BOOKS INCLUDED
Book
MIT Sloan Management Review on Social Media MarketingIn this collection of articles from MIT Sloan Management Review, you'll learn if social media marketing offers real value and how you can get the most out of it, as well the right way to utilize social media as a marketing tool.
40m
By MIT Sloan Management Review
Book
MIT Sloan Management Review Article on Maximizing the Impact of Enterprise Social MediaThis article from MIT Sloan Management Review talks about why the successful implementation of an enterprise social media platform is a technical and cultural task.
3m
By Mohamed-Hédi Charki, Nabila Boukef, Spencer Harrison
Book
MIT Sloan Management Review Article on Social Listening Is Revolutionizing New Product DevelopmentThis article from MIT Sloan Management Review describes how social listening can serve as the map for a treasure hunt.
4m
By Pedro Yip, Vincent Blaclard
Book
MIT Sloan Management Review Article on Deriving Value From Conversations About Your BrandThis article from MIT Sloan Management Review talks about how research shows that both online and off-line customer conversations drive purchase decisions - but they require separate marketing strategies.
11m
By Brad Fay, Ed Keller, Koen Pauwels, Rick Larkin
Book
MIT Sloan Management Review Article on The Hidden Side Effects of Recommendation SystemsThis article from MIT Sloan Management Review talks about how both consumers and businesses should be aware of potential decision-making biases introduced by online recommendations.
5m
By Gediminas Adomavicius, et al.
Book
MIT Sloan Management Review Article on Where Influencer Marketing Goes Wrong (and How to Fix It)This article from MIT Sloan Management Review reveals that influencer marketing is a powerful tool for brands, but too often companies neglect a key component: good relationship management.
2m
By Steve Oriola
Book
MIT Sloan Management Review Article on Can We Amplify the Good and Contain the Bad of Social Media?This article from MIT Sloan Management Review provides an insightful and level-headed analysis of the power, peril, and potential of Twitter, Facebook, Instagram, and other social platforms for both organizations and society.
7m
By Paul Michelman, Sinan Aral
Book
MIT Sloan Management Review Article on Moving Sales With Trajectory Based Mobile AdvertisingThis article from MIT Sloan Management Review discusses the fast rise of mobile and how it provides marketers with valuable new sources of information about consumers.
9m
By Theodore Kinni
BOOK SUMMARY
The Social Media Bible: Tactics, Tools & Strategies for Business SuccessThe Social Media Bible is a clear, in-depth look at how readers can transform their company's marketing impact by using social media. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
10m
By Lon Safko
BOOK SUMMARY
Marketing 4.0: Moving from Traditional to DigitalIn Marketing 4.0, the authors explore the status of marketing, the behaviors of customers in both online and offline settings, and a new approach to marketing that transforms companies into relatable entities with human characteristics. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
12m
By Hermawan Kartajaya, Iwan Setiawan, Philip Kotler
Book
When Digital Becomes Human: The Transformation of Customer RelationshipsPacked with examples from organizations that have successfully transformed their customer relationships, this strategic guide presents a clear model that illustrates how to integrate an "emotional" layer in any digital strategy to achieve consumer engagement and loyalty.
3h 45m
By Steven Van Belleghem
Book
Brand Media Strategy: Integrated Communications Planning In the Digital Era, Second EditionDesigned to help marketing and ad executives exploit media to amplify and promote their brands, this book offers strategies that tap into the ever-changing digitally enhanced media communications age.
3h 42m
By Antony Young
Book
Mastering the New Media Landscape: Embrace the Micromedia MindsetExplaining how to navigate through the modern media landscape by thinking more like a media executive than a marketer, this book presents a proven strategy that will help you create a positive feedback loop that will generate massive momentum and grow a large, loyal audience for your message.
2h 45m
By Barbara Cave Henricks, Rusty Shelton
Book
Always On: Digital Brand Strategy in a Big Data WorldProviding an understanding of what it takes to develop, implement and run a digital strategy, this book will help you find a digital process strategy and methodology that works for your organization.
3h
By Arve Peder Øverland
Book
Socialized!: How the Most Successful Businesses Harness the Power of SocialFilled with clear strategies and real-life stories from visionaries and change makers, this book is designed to help business leaders create an adaptable, agile, more profitable business thereby ensuring success against the competition.
4h 27m
By Mark Fidelman
Book
Digital Relevance: Developing Marketing Content and Strategies that Drive ResultsWritten for the marketers, corporate communications professionals, consultants, and entrepreneurs faced with the need to build relationships with elusive buyers whose context can change in a nanosecond, this book offers the knowledge, strategies, and skills needed to create content, instantly engage customers, and compel them to action.
3h 41m
By Ardath Albee
Book
Customer-Centric Marketing: Supporting Sustainability in the Digital AgeAddressing sustainable marketing planning, its barriers, and how to overcome them, this book demonstrates how sustainable development practices and digital marketing techniques work naturally together to add value, leading to improved customer satisfaction, better relationships and increased effectiveness.
4h 11m
By Jon James, Neil Kelley, Neil Richardson
Book
Social Media Rules of Engagement: Why Your Online Narrative is the Best Weapon During a CrisisAn integral resource to guide your social strategy toward success, this informative text with case studies offers you the tools you need to avoid scandal and media crises, and to learn how to leverage social media, big data, and influence in your communications strategies.
3h 9m
By Nicole Matejic
Book
Managing Online Reputation: How to Protect Your Company on Social MediaA practical guide to protecting and defending your company's name and image on the internet and in social media, this concise, authoritative book shows you how you can prepare for, respond to, and recover from serious incidents and crises using social media.
3h 39m
By Charlie Pownall
Book
The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-CentricExplaining the latest digital tools and trends used in today's marketing initiatives, this straightforward book is an essential read for businesses of all sizes wanting to learn how to engage with customers in meaningful, profitable, and mutually beneficial ways.
5h 43m
By Larry Weber, Lisa Leslie Henderson
Book
Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content MarketingIncorporating the best of content, social media marketing, and search engine optimization tactics, this book offers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement.
4h 2m
By Lee Odden
Book
Impossible to Ignore: Creating Memorable Content to Influence DecisionsDrawing on the latest research in neuroscience and cognitive psychology, this step-by-step guide presents a groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore.
4h 21m
By Carmen Simon
Book
Customer Experience Management Rebooted: Are You an Experience Brand or an Efficiency Brand?Providing an extremely practical approach to a very hard topic, this book reboots our understanding of customer experience, showing us what it means, how to measure it, what we need to do to manage it and how we can gain financially from it.
4h 24m
By Steven Walden
Book
Customer Engagement MarketingPresenting cutting-edge research from top marketing professionals on trends and future directions of customer engagement, this book identifies efficient and economical ways for firms to implement consumer-oriented marketing strategies.
5h 50m
By Colleen M. Harmeling (eds), Robert W. Palmatier, V. Kumar
Book
Get Social: Social Media Strategy and Tactics for LeadersOffering invaluable templates, content plans and profiles of successful social media savvy CEOs, this book untangles the social media folklore and gets to the point of how business leaders and aspiring leaders can personally use social media to get real business results.
4h 7m
By Michelle Carvill
Book
Storytelling About Your Brand Online & Offline: A Compelling Guide to Discovering Your StoryDemonstrating how stories have transformed corporate images as well as professionals' careers, this book guides you in developing your own compelling story and then covers the gamut of online and offline opportunities available to reach your target and impactfully market the "Brand Called You."
1h 52m
By Bernadette Martin
Book
The End of Marketing: Humanizing Your Brand in the Age of Social Media and AILearn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to, they want to be engaged.
3h 44m
By Carlos Gil
BOOK SUMMARY
Digital Relevance: Developing Marketing Content and Strategies that Drive ResultsIn Digital Relevance, Albee outlines various tactics to make your online marketing strategies a success. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
11m
By Ardath Albee
BOOK SUMMARY
The Invisible Brand: Marketing In The Age Of Automation, Big Data, And Machine LearningThe Invisible Brand explores how artificial intelligence has become an integral part of the marketing and advertising sphere and how it affects companies and consumers. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
10m
By William Ammerman
Book
Understanding Digital Marketing: A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns, Fifth EditionA practical, no-nonsense guide to digital marketing, tis book gives readers all the information they need to feel confident engaging consumers online and implementing digital campaigns.
8h 38m
By Damian Ryan
Book
High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging and EffectiveIncrease engagement, brand reach and conversion rates by implementing a streamlined and inclusive content marketing strategy that successfully cuts through the noise.
6h 22m
By Purna Virji
BOOK SUMMARY
Cryptosocial: How Cryptocurrencies Are Changing Social MediaIn Cryptosocial, author Allen Taylor explores how to harness the power of cryptosocial media for personal and business success. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
10m
By Allen Taylor
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AUDIOBOOKS INCLUDED
Audiobook
The Referral Engine: Teaching Your Business to Market ItselfThis audio edition offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers - essential for any company looking to grow without a fat marketing budget. Read by the author.
6h 49m 5s
By John Jantsch
AUDIOBOOK SUMMARY
Impossible to Ignore: Creating Memorable Content to Influence DecisionsImpossible to Ignore discusses how you can use cognitive principles to persuade others to do what you want. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
24m
By Carmen Simon
AUDIOBOOK SUMMARY
Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation, 4th EditionUnderstanding Digital Marketing provides a comprehensive look at digital marketing and the strategies to help you get the most out of your investments. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
19m 31s
By Damian Ryan
Audiobook
Disruptive Marketing: What Growth Hackers, Data Punks, And Other Hybrid Thinkers Can Teach Us About Navigating The New NormalThis audio edition will propel you out of your comfort zone and into the disruptive mind-set you need for future success. Read by the author.
6h 14m 27s
By Geoffrey Colon
Audiobook
Groundswell, Expanded And Revised Edition: Winning In A World Transformed By Social TechnologiesThis audio edition is essential for executives seeking to protect and strengthen their company's public image. Read by one of the authors.
9h 48m 50s
By Charlene Li, Josh Bernoff
Audiobook
Socialized! How the Most Successful Businesses Harness the Power of SocialThis audio edition will help business leaders create an adaptable, agile, more profitable business thereby ensuring success against the competition.
7h 5m 21s
By Mark Fidelman
AUDIOBOOK SUMMARY
Digital Relevance: Developing Marketing Content and Strategies that Drive ResultsIn Digital Relevance, Albee outlines various tactics to make your online marketing strategies a success. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
22m 44s
By Ardath Albee
AUDIOBOOK SUMMARY
Cryptosocial: How Cryptocurrencies Are Changing Social MediaIn Cryptosocial, author Allen Taylor explores how to harness the power of cryptosocial media for personal and business success. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
19m 51s
By Allen Taylor
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