MIT Sloan Management Review Article on Moving Sales With Trajectory Based Mobile Advertising

Given the fast rise of mobile, it’s no surprise that marketers are well aware of it as a sales channel. But mobile isn’t just a new channel for reaching consumers with the same old offers. It provides marketers with valuable new sources of information about consumers, and it enables them to deliver new kinds of offers.

Mobile devices allow marketers to track a consumer’s walking pattern and predict where he or she will go next. Moreover, they can create and deliver offers based on that trajectory.