The Referral Engine: Teaching Your Business to Market Itself
- 6h 49m 5s
- John Jantsch
- Gildan Media
- 2011
The power of glitzy advertising and elaborate marketing campaigns is on the wane; word-of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even a stranger with similar tastes over anything thrust at them by a faceless company.
Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Keep those customers happy, and they will refer your business to even more customers.
In this Audiobook
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Chapter 1: The Realities of Referral
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Chapter 2: The Qualities of Referral
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Chapter 3: The Path to Referral
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Chapter 4: The Referral System View
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Chapter 5: Your Authentic Strategy
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Chapter 6: Content as Marketing Driver
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Chapter 7: Convergence Strategies
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Chapter 8: Your Customer Network
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Chapter 9: The Strategic Partner Network
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Chapter 10: Ready to Receive
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Chapter 11: Referral-specific Campaigns
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Chapter 12: Snack-sized Suggestions
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Chapter 13: Workshop
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