Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing
- 4h 2m
- Lee Odden
- John Wiley & Sons (US)
- 2012
Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online.
Optimize provides insights from Lee Odden, one of the leading authorities on Content and Online Marketing. This book explains how to:
- Create a blueprint for integrated search, social media and content marketing strategy
- Determine which creative tactics will provide the best results for your company
- Implement search and social optimization holistically in the organization
- Measure the business value of optimized and socialized content marketing
- Develop guidelines, processes and training to scale online marketing success
Optimize offers a tested approach for a customer-centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics.
About the Author
Lee Odden is the CEO of TopRank Online Marketing, a digital marketing and online PR agency that specializes in a 360 degree approach to growing new business and enriching both brand and community engagement online.
Lee has over 15 years experience consulting with some of the best known Fortune 1,000 B2B and B2C companies and fast growing technology start ups ranging from McKesson to Marketo. Cited by the Wall Street Journal, The New York Times, The Economist and Forbes, he is an active international speaker and publishes one of the most popular marketing blogs on the web at marketingblog.com.
In this Book
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Setting the Stage for an Optimized State of Mind
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Journey: Where Does Optimize and Socialize Fit in Your Company?
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Smart Marketing Requires Intelligence: Research, Audit, and Listen
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In It to Win It: Setting Objectives
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Roadmap to Success: Content Marketing Strategy
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Know Thy Customer: Personas
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Words are Key to Customers: Keyword Research
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Attract, Engage, and Inspire: Building Your Content Plan
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Content Isn't King, It's the Kingdom: Creation and Curation
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If It Can Be Searched, It Can Be Optimized: Content Optimization
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Community Rules: Social Network Development—Don't Be Late to the Social Networking Party
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Electrify Your Content: Promotion and Link Building
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Progress, Refinement, and Success: Measurement
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Optimize and Socialize: Processes and Training
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Are You Optimized?
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Notes
