Leadercamp on-demand: Contagious - Why Things Catch On

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  • 1 video | 54m 59s
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Why do some things catch on and become popular while others falter? And how can we generate more word of mouth for a product or initiative we're working on? In this Leadercamp, Wharton School professor and bestselling author Jonah Berger reveals the secret science behind word-of-mouth and social transmission. He will explain how his six STEPPS principles drive all sorts of things to become popular. If you've ever wondered why certain brands get more word of mouth, stories get shared, or content goes viral, this Leadercamp will explain why, and illustrate how to leverage these ideas to craft contagious content.

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