Helping Customers Find You

Intermediate, everyone
  • 6 videos | 15m 28s
  • Includes Assessment
  • Earns a Badge
  • Certification CPE
Rating 4.3 of 295 users Rating 4.3 of 295 users (295)
In addition to social media marketing, many companies are now using search engine marketing (SEM) to reach out to their target markets. SEM is one of the most powerful digital marketing tools available, eclipsing traditional advertising. In this course, you'll learn about the importance of SEM, and how it can help bump your site to the top of a search engine results page. You'll explore search engine optimization (SEO), as well as organic tactics for improving your website's ranking. You'll learn about offsite strategies to help you leverage external organizations. And you'll also discover paid for search tactics to help you target interested customers in your market.

WHAT YOU WILL LEARN

  • Recognize the urgency and relevance of search marketing for your business
    Analyze elements of a web page for their impact on search engine optimization
    Identify the seo impact of the formatting, headline and key word elements of a web page
  • Recognize offsite seo methods that enhance your seo ranking
    Recognize how to capitalize on search engine advertising strategies

IN THIS COURSE

  • 40s
  • 2m 53s
    Learn how to recognize the importance and relevance of search marketing for your business. FREE ACCESS
  • Locked
    3.  Onsite SEO: Tags, Names, Images, and Links
    3m 10s
    In this video, you will learn how to analyze elements of a web page for their impact on search engine optimization. FREE ACCESS
  • Locked
    4.  Onsite SEO: Formatting, Headlines, and Keywords
    3m 7s
    During this video, you will learn how to identify the SEO impact of the formatting, headline and key word elements of a web page. FREE ACCESS
  • Locked
    5.  Offsite SEO Strategies
    2m 58s
    Discover how to recognize offsite SEO methods that improve your SEO ranking. FREE ACCESS
  • Locked
    6.  Search Engine Advertising Strategies
    2m 40s
    In this video, you will learn how to recognize how to capitalize on search engine advertising strategies. FREE ACCESS

EARN A DIGITAL BADGE WHEN YOU COMPLETE THIS COURSE

Skillsoft is providing you the opportunity to earn a digital badge upon successful completion on some of our courses, which can be shared on any social network or business platform.

Digital badges are yours to keep, forever.

YOU MIGHT ALSO LIKE

Course MIT SMR: Bringing Customers Along on the Digital Journey
Rating 4.7 of 32 users Rating 4.7 of 32 users (32)
Book High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging and Effective
Book Search Marketing: A Strategic Approach to SEO and SEM

PEOPLE WHO VIEWED THIS ALSO VIEWED THESE

Course Effective Digital Community Management
Rating 4.4 of 387 users Rating 4.4 of 387 users (387)
Course Customer Service: Interpreting Customers' Service Priorities
Rating 4.3 of 4451 users Rating 4.3 of 4451 users (4451)
Course Building Agile Capabilities in Your Organization
Rating 4.2 of 2871 users Rating 4.2 of 2871 users (2871)