MIT Sloan Management Review Article on Maximizing the Impact of Enterprise Social Media

Many leaders adopt enterprise social media (ESM) platforms as the cornerstone of their organization’s internal digital transformation with the hope that employees will reap the highly desirable benefits of knowledge sharing, collaboration, and efficiency. Still, employees often get lost during these strategic shifts because of the technical and cultural disconnect between ESM and the rest of the internal IT systems and digital platforms that they use in their day-to-day job-related activities. Research shows that less than 50% of ESM platforms are actually used by employees on a regular basis.