Socialized! How the Most Successful Businesses Harness the Power of Social
- 7h 5m 21s
- Mark Fidelman
- Gildan Media
- 2014
Most companies today realize the imperative to connect with their customers, employees, and partners through social technologies - Facebook, Twitter, Google+, YouTube, and elsewhere. But a huge challenge is still in the way: How to build programs and teams for accomplishing all that. While organizations have been fixated on how to use the latest social tool, they've lost sight of how to create a business strategy capable of adjusting to the next wave of technology around the corner. The author has identified the strategies and tactics of the world's best social business organizations - from leaders at IBM, Microsoft, Salesforce.com to those at Google, JetBlue, and several small businesses. He also provides a never-before-revealed playbook that businesses can use today to start increasing revenue immediately and for the long term. For corporations to successfully transform into social business enterprises they must shift the focus from computers and tools to developing skills and attitudes around social technologies.
Socialized! represents a "playbook" on how to create such a high-performing social enterprise. Filled with clear strategies and real-life stories from visionaries and change-makers, the book is designed to help business leaders create an adaptable, agile, more profitable business thereby ensuring success against the competition.
In this Audiobook
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Chapter 1: Adapt or Die
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Chapter 2: Welcome to the Social Business Revolutions
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Chapter 3: Culture Matters
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Chapter 4: Building Your Digital Village: Internal Social Business
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Chapter 5: Engaging the Digital Network: External Social Business
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Chapter 6: Introducing the New Social Business Playbook
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Chapter 7: The Rise of the Social Employee
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Chapter 8: Darwin's Funnel: Measuring ROI
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Chapter 9: Learning from Mistakes
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Chapter 10: The Future: Why No Company Is Invincible Anymore
