Market Research
- 7 Books | 50h 45m
- 8 Audiobooks | 37h 23m 29s
Successful business plans require effective market research. It's important to ensure you put together market research that provides you with actionable and insightful results. Learn how to design and execute effective market research programs.
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Digital badges are yours to keep, forever.BOOKS INCLUDED
Book
Marketing Communications: Offline and Online Integration, Engagement and Analytics, Sixth EditionIncluding mini-case studies and real-life examples, this book presents modern marketing communication theories and tools in an accessible and jargon-free way while focusing on integrating online and offline techniques with a social media approach.
15h 25m
By PR Smith, Ze Zook
Book
Emerging Markets: Strategies for Competing in the Global Value ChainExploring the role that emerging markets and innovation are playing in the 21st century and identifying the challenges and opportunities they offer to traditional businesses, this book - using case studies of companies from both emerging and Triad markets - clearly locates points of competitive advantage and explains how innovation operates as a key driver of competition.
4h 44m
By Robert Grosse
Book
Market Research in Practice: An Introduction to Gaining Greater Market Insight, Third EditionIntroducing market research tools, approaches, and issues, this book provides a clear, step-by-step guide from the beginning steps of planning and executing a project through to analyzing and presenting the results.
7h 3m
By Julia Cupman, Matthew Harrison, Oliver Truman, Paul Hague
Book
The Handbook of Online and Social Media Research: Tools and Techniques for Market ResearchersDrawing together new techniques available to the market researcher, this groundbreaking reference examines why traditional research is broken, both in theory and practice, and explores how these innovations are being used by the leaders in the field.
9h 17m
By Ray Poynter
Book
The Handbook of Mobile Market Research: Tools and Techniques for Market ResearchersAuthored by Industry forerunners Ray Poynter, Navin Williams, and Sue York, this clear, comprehensive book employs their decades of study to examine the present and future state of mobile market research, as well as the advantages and disadvantages of various approaches.
5h 29m
By Navin Williams, Ray Poynter, Sue York
Book
Survey BasicsDescribing the purpose of surveys and questionnaires, types of errors that can creep into survey results, and considerations when developing specific survey questions, this book will help readers identify the most appropriate survey tool for their needs.
3h 57m
By Bruce Aaron, Jack J. Phillips, Patricia Pulliam Phillips
Book
Sustainable Markets for Sustainable Business: A Global Perspective for Business and Financial MarketsAddressing the need for business and market sustainability reforms, this thoughtful book explores the relationship between markets and business and sustainable development, as well as issues such as climate change, pollution, land degradation and biodiversity loss.
4h 50m
By Güler Aras (ed)
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AUDIOBOOKS INCLUDED
AUDIOBOOK SUMMARY
Market Research in Practice: An Introduction to Gaining Greater Market Insight, Third EditionMarket Research in Practice reveals how market research is imperative for modern day bosses chasing that competitive edge, and how to make it work for you. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
18m 40s
By Julia Cupman, Matthew Harrison, Oliver Truman, Paul Hague
AUDIOBOOK SUMMARY
The Brain Advantage: Become a More Effective Leader Using the Latest Brain ResearchThe Brain Advantage illuminates the dark recesses of the subconscious mind, allowing you to emerge with heightened perceptions and a keener awareness of how and why you think and react the way you do in social and business settings. In this Review, we discuss the salient points of the book based on our interpretation of its contents.
10m 9s
By Brad Kolar, Ken A. Paller, Lisa P. Callahan, Madeleine L. Van Hecke
AUDIOBOOK SUMMARY
Insight Selling: Surprising Research on What Sales Winners Do DifferentlyInsight Selling is a guide for using relationship-based strategies to become a premier salesperson. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
20m 39s
By John E. Doerr, Mike Schultz
Audiobook
Brand Seduction: How Neuroscience can Help Marketers Build Memorable BrandsThrough simple language, engaging stories, and real-world examples, this audio edition shows you how to decode, build, and use these hidden brand fantasies to grow your brand and business.
6h 38m 6s
By Daryl Weber
Audiobook
China Now: Doing Business in the World's Most Dynamic MarketThis audio edition offers a comprehensive all-in-one tour of the world's fastest growing market and presents all you need to know about China's people, negotiation styles, culture, history, economics, and business dealings.
4h 24m 57s
By John L. Graham, N. Mark Lam
Audiobook
It's Not Luck: Marketing, Production, and the Theory of ConstraintsThis audio edition shows how to put powerful logical tools into effect at work to produce win-win solutions to seemingly impossible problems.
8h 30m 18s
By Eliyahu M. Goldratt
Audiobook
Elevate the Debate: A Multi-layered Approach to Communicating Your ResearchThis audio edition helps researchers of all types more effectively communicate their work in any number of areas, from traditional news outlets to the new media platforms of the digital age.
5h 58m 44s
By Jonathan Schwabish
Audiobook
Qualitative Research: A Guide to Design and Implementation, Fourth EditionThis audio edition provides the deep understanding that this sometimes difficult area of research requires to produce accurate results.
11h 1m 56s
By Elizabeth J. Tisdell, Sharan B. Merriam
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