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Market Research in Practice: An Introduction to Gaining Greater Market Insight, Third Edition

18m 40s
Julia Cupman, Matthew Harrison, Oliver Truman, Paul Hague
Skillsoft
2018

From Channel:

Market Research

Market Research in Practice reveals how market research is imperative for modern day bosses chasing that competitive edge, and how to make it work for you. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.

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Channel Market Research

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Book Managerial Discretion in Imperfect Markets

Course Technical Product Management: Launch and Go-To-Market Strategies

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*Not included: Compliance, Leadership Development Program content, and Engineering books

Your content + our content + our platform = a path to learning success

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Aspire to something bigger

Aspire Journeys are guided learning paths that set you in motion for career success.

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