Skip to Main Content

Search

Sign in to your account

Solutions
Find custom learning programs that transform your team, from tech skills to leadership prep.
- Leadership & Business Skills
  Identify and empower leaders
- Technology Skills
  Upskill and reskill your tech workforce
- Compliance & Ethics
  Mitigate risk and create a safer workplace
- AI Skills
  Accelerate AI skill development
- Support & Services
  Get help finding a learning strategy that fits
Products
Browse learning platforms, courses, and programs designed to transform your workforce.
- Leadership & Business
  
  Leadership Development and Business Skills
  Grow leaders at every level with customized steps.
  
  Skillsoft Coaching
  Get mentorship with one-on-one and group coaching.
- Technical Skills
  
  Codecademy for Enterprise
  Learn coding and high-demand tech skills quickly.
  
  Instructor-Led Tech Training
  Learn relevant tech skills from field experts.
- Compliance & Ethics
  
  Legal and Ethics Compliance Training
  Educate employees on laws, regulations, and expectations.
  
  Environmental, Health, and Safety Training
  Make employee safety a mindset with compliance courses.
- Skillsoft's Learning Platform, Percipio
  Grow, measure, and track skills
  
  All Courses
  Explore a broad range of learning experiences
Partners
Ways to easily integrate Skillsoft learning solutions into your organization’s framework.
- Content Partners
  Curate and automate the best-suited learning paths.
- Integration Partners
  Deliver integrations with leading LXP and LMS partners.
- Reseller Partners
  Request a reseller's training courses for internal use.
Resources
IT Skills and Salary Report

The IT Skills and Salary Report shares the finding of an in-depth global survey of IT professionals at all stages of their careers, across geographies and industries.

Read the Report
Blog

Leadercamps

Webinars

Skilling Assessment

Research Reports

Customer Stories

All Resources

Sustainability
Company
ESG Impact Report

Learn how Skillsoft is measuring progress and inspiring change through our corporate sustainability efforts.

Read Report
About

Leadership

Investors

Newsroom

Careers
We are hiring!

Contact Us

Request A Demo Free Access

Market Research in Practice: An Introduction to Gaining Greater Market Insight, Third Edition

18m 40s
Julia Cupman, Matthew Harrison, Oliver Truman, Paul Hague
Skillsoft
2018

From Channel:

Market Research

Market Research in Practice reveals how market research is imperative for modern day bosses chasing that competitive edge, and how to make it work for you. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.

YOU MIGHT ALSO LIKE

Book Visualizing Marketing: From Abstract to Intuitive, 2nd ed. 2023

Book The Market Power of Technology: Understanding the Second Gilded Age

Book Building AI Driven Marketing Capabilities: Understand Customer Needs and Deliver Value Through AI

Get Started

Sharpen your skills. Upgrade your career. Find the right learning path for you, based on your role and skills. Take part in hands-on practice, study for a certification, and much more - all personalized for you.

*Not included: Compliance, Leadership Development Program content, and Engineering books

Your content + our content + our platform = a path to learning success

Using our learning experience platform, Percipio, your learners can engage in custom learning paths that can feature curated content from all sources.

Aspire to something bigger

Aspire Journeys are guided learning paths that set you in motion for career success.

Browse Aspire Journeys

Explore a world of live learning with Global Knowledge

Choose from convenient delivery formats to get the training you and your team need - where, when and how you want it.

Browse Live Learning