Survey Basics

Known for their expertise in ROI, Jack and Patricia Phillips have contributed to another area in the field of measurement and evaluation. Together with Bruce Aaron, they’re offering a useful tool to help learning and development professionals design and administer surveys and questionnaires.

About the Author

Patti Phillips, PhD, is president and CEO of the ROI Institute, Inc., the leading source of ROI competency building, implementation support, networking, and research. A renowned expert in measurement and evaluation, she helps organizations implement the ROI Methodology in 40 countries around the world. Since 1997, following a 13-year career in the electric utility industry, Phillips has embraced the ROI Methodology by committing herself to ongoing research and practice. To this end, she has implemented ROI in private sector and public sector organizations. She has conducted ROI impact studies on programs such as leadership development, sales, new-hire orientation, human performance improvement, K-12 educator development, and educators' National Board Certification mentoring. Her current work includes research and application of the ROI Methodology in workforce development, community development, and social sector programs.

Jack J. Phillips, PhD, is a world-renowned expert on accountability, measurement, and evaluation. Phillips provides consulting services for Fortune 500 companies and major global organizations. The author or editor of more than 75 books, he conducts workshops and presents at conferences throughout the world.

Bruce Aaron discovered the field of measurement and evaluation while working his way through graduate training in school psychology, when he took a part-time position as an evaluation consultant with the local school district.