The Handbook of Online and Social Media Research: Tools and Techniques for Market Researchers
- 9h 17m
- Ray Poynter
- John Wiley & Sons (UK)
- 2010
Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the leaders in the field. This groundbreaking reference examines why traditional research is broken, both in theory and practice, and includes chapters on online research communities, community panels, blog mining, social networks, mobile research, e-ethnography, predictive markets, and DIY research.
In this Book
-
The Handbook of Online and Social Media Research—Tools and Techniques for Market Researchers
-
Foreword
-
Introduction
-
Overview of Online Quantitative Research
-
Web Survey Systems
-
Designing Online Surveys
-
Working with Panels and Databases
-
Running an Online Survey and Summary
-
Overview of Online Qualitative Research
-
Online Focus Groups
-
Bulletin Board Groups and Parallel IDIs
-
Other Online Qualitative Methods and Summary of Online Qualitative Research
-
Participatory Blogs as Research Tools
-
Online Research Communities/ MROCs
-
Blog and Buzz Mining
-
Other Social Media Topics and Summary
-
Specialist Research Areas
-
Website Research
-
Research Techniques and Approaches
-
The Business of Market Research
-
NewMR
-
Trends and Innovations
-
An Overview of Online and Social Media Research
-
Further Information
-
References
SHOW MORE
FREE ACCESS
