AI for Marketing Professionals

Wouldn't it be great if you had a personal assistant at work to help you with tasks like summarizing meeting notes or creating reports? Begin this course by exploring how AI can be employed as a personal assistant to manage various tasks, enhance efficiency and free up time for more creative work. You will investigate specific AI use cases to help streamline and improve the quality of work. Then, you will find out how to simplify complex jargon and transform disorganized meeting notes into actionable items with generative AI (GenAI). Take a look at how large language models (LLMs) are trained, in order to get a better idea of how AI works and mitigate the risk of hallucinations as output. Next, you will discover the wider world of AI, going beyond LLMs into the types of GenAI, multimedia GenAI, robotics and reinforcement learning. Finally, you will focus on the practical concepts, techniques, and technologies for effectively collaborating with AI.

Responsible and effective use of AI is based on a set of principles and practices designed to integrate AI into organizational workflows while maintaining ethical standards and mitigating risks. In this course, you will explore the strategic integration of AI in your organization. First, you will dive into the principles of responsible and effective AI use and learn about ethical guidelines for AI implementation. Next, you will identify and mitigate business risks associated with AI, ensuring safe and efficient AI operations. You will also develop strategies to advocate for and innovate with AI, enhancing your role as a leader in the evolving digital landscape. Finally, you will understand how to leverage AI to drive productivity and innovation while maintaining ethical standards and managing potential risks.

AI is revolutionizing how marketing strategies are conceived, executed, and optimized. In this course, you will learn how to leverage AI to enhance marketing efficiency, personalize customer interactions, and foster creative innovation through practical insights and real-world applications. You will explore top use cases of generative AI (GenAI) in marketing, gain practical understanding through a hands-on demo of AI tools for marketing analytics, and learn about ethical practices and risk mitigation strategies for AI implementation. Additionally, this course offers a forward-looking perspective on emerging trends and future directions in AI, preparing marketers to stay ahead in this ever-evolving field. By the end of this course, you will be equipped to harness AI for marketing success, make data-driven decisions, and create impactful campaigns.