Aspire Journeys
AI for Marketing Professionals
- 3 Courses | 1h 9m
- 10 Labs | 10h
AI along with generative AI is a cutting-edge technology that will transform nearly every business function, ranging from content creation and product design, to improving customer experience and marketing new ideas. While the benefits of AI are immense, the technology has its limitations and poses some ethical considerations. In this Journey designed for for front-line learners, you will be introduced to AI concepts and ethical considerations.
AI for Marketing Professionals: Activate
In this track, your will be introduced to AI concepts and ethical considerations
- 2 Courses | 45m 56s
AI for Marketing Professionals: Accelerate
In this track, you will be introduced to Generative AI concepts for Marketing.
- 1 Course | 23m 4s
AI for Marketing Professionals: Transform
In this track, you will get to practice marketing prompt engineering scenarios using our prompt engineering labs.
- 10 Labs | 10h
COURSES INCLUDED
AI in the Workplace
Wouldn't it be great if you had a personal assistant at work to help you with tasks like summarizing meeting notes or creating reports? Begin this course by exploring how AI can be employed as a personal assistant to manage various tasks, enhance efficiency and free up time for more creative work. You will investigate specific AI use cases to help streamline and improve the quality of work. Then, you will find out how to simplify complex jargon and transform disorganized meeting notes into actionable items with generative AI (GenAI). Take a look at how large language models (LLMs) are trained, in order to get a better idea of how AI works and mitigate the risk of hallucinations as output. Next, you will discover the wider world of AI, going beyond LLMs into the types of GenAI, multimedia GenAI, robotics and reinforcement learning. Finally, you will focus on the practical concepts, techniques, and technologies for effectively collaborating with AI.
7 videos |
24m
Assessment
Badge
Responsible Use of AI
Responsible and effective use of AI is based on a set of principles and practices designed to integrate AI into organizational workflows while maintaining ethical standards and mitigating risks. In this course, you will explore the strategic integration of AI in your organization. First, you will dive into the principles of responsible and effective AI use and learn about ethical guidelines for AI implementation. Next, you will identify and mitigate business risks associated with AI, ensuring safe and efficient AI operations. You will also develop strategies to advocate for and innovate with AI, enhancing your role as a leader in the evolving digital landscape. Finally, you will understand how to leverage AI to drive productivity and innovation while maintaining ethical standards and managing potential risks.
6 videos |
21m
Assessment
Badge
COURSES INCLUDED
Harnessing AI for Marketing Success
AI is revolutionizing how marketing strategies are conceived, executed, and optimized. In this course, you will learn how to leverage AI to enhance marketing efficiency, personalize customer interactions, and foster creative innovation through practical insights and real-world applications. You will explore top use cases of generative AI (GenAI) in marketing, gain practical understanding through a hands-on demo of AI tools for marketing analytics, and learn about ethical practices and risk mitigation strategies for AI implementation. Additionally, this course offers a forward-looking perspective on emerging trends and future directions in AI, preparing marketers to stay ahead in this ever-evolving field. By the end of this course, you will be equipped to harness AI for marketing success, make data-driven decisions, and create impactful campaigns.
7 videos |
23m
Assessment
Badge
EARN A DIGITAL BADGE WHEN YOU COMPLETE THESE TRACKS
Skillsoft is providing you the opportunity to earn a digital badge upon successful completion on some of our courses, which can be shared on any social network or business platform.
Digital badges are yours to keep, forever.SKILL BENCHMARKS INCLUDED
AI Foundations Awareness (Entry Level)
The AI Foundations Awareness (Entry Level) benchmark measures your familiarity with artificial intelligence (AI) concepts and some of its most common tools and practices. You will be evaluated on your knowledge of the utilization of AI in the workplace and the responsible use of AI. A learner who scores high on this benchmark demonstrates an entry-level understanding of AI and generative AI (GenAI) and the best practices that go along with both technologies.
9m
| 9 questions
SKILL BENCHMARKS INCLUDED
Harnessing AI for Marketing Success Awareness (Entry Level)
The Harnessing AI for Marketing Success Awareness (Entry Level) benchmark measures your familiarity with artificial intelligence (AI) and some of its most common tools and practices in the corporate marketing and messaging domain. You will be evaluated on your knowledge of AI use cases, responsible and ethical AI use, the role of AI in marketing, and applying generative AI (GenAI) in marketing scenarios. A learner who scores high on this benchmark demonstrates an entry-level understanding of AI, GenAI, and the best practices that go along with both as used in marketing and communication practices.
14m
| 14 questions
SKILL BENCHMARKS INCLUDED
Prompt Engineering Fundamentals for Programmers Literacy (Beginner Level)
The Prompt Engineering Fundamentals for Programmers Literacy (Beginner Level) benchmark evaluates your knowledge and understanding of the basics of prompt engineering. You will be assessed on your understanding of generative AI language models and how their responses can be tuned in the OpenAI Playground. Learners who score high on this benchmark demonstrate that they can apply prompt engineering when working with the OpenAI Playground.
20m
| 20 questions
