SKILL BENCHMARK
Harnessing AI for Marketing Success Awareness (Entry Level)
- 14m
- 14 questions
The Harnessing AI for Marketing Success Awareness (Entry Level) benchmark measures your familiarity with artificial intelligence (AI) and some of its most common tools and practices in the corporate marketing and messaging domain. You will be evaluated on your knowledge of AI use cases, responsible and ethical AI use, the role of AI in marketing, and applying generative AI (GenAI) in marketing scenarios. A learner who scores high on this benchmark demonstrates an entry-level understanding of AI, GenAI, and the best practices that go along with both as used in marketing and communication practices.
Topics covered
- apply generative AI in marketing scenarios
- explore practical ways to use ChatGPT and other large language models (LLMs) to improve your everyday work, such as simplifying text, organizing notes, and generating content
- identify and describe the potential risks associated with AI implementation in business settings, including operational, reputational, and financial risks
- identify the role of AI in marketing
- identify upcoming advancements in AI for marketing
- outline the diverse use cases of AI in marketing
- outline the ethical considerations necessary for responsible AI development and deployment, focusing on fairness, transparency, and accountability
- outline various AI technologies beyond LLMs, including their functionalities and applications in diverse fields
- provide an overview of how AI functions like a skilled assistant in the workplace
- provide an overview of how LLMs are trained and function, emphasizing the direct implications for practical use
- provide an overview of the ethical implications and potential risks associated with using AI in marketing
- provide an overview of the foundational skills needed for working with AI, including prompt engineering and the importance of validating AI-generated content
- provide an overview of the practical applications of AI across various business functions, highlighting how AI can act as a personal assistant to improve efficiency and productivity
- use resources and apply strategies to stay informed on AI advancements and to advocate for innovative AI use within your organization
