Harnessing AI for Marketing Success

Artificial Intelligence 2024    |    Beginner
  • 7 videos | 23m 4s
  • Includes Assessment
  • Earns a Badge
  • Certification CPE
Rating 5.0 of 1 users Rating 5.0 of 1 users (1)
AI is revolutionizing how marketing strategies are conceived, executed, and optimized. In this course, you will learn how to leverage AI to enhance marketing efficiency, personalize customer interactions, and foster creative innovation through practical insights and real-world applications. You will explore top use cases of generative AI (GenAI) in marketing, gain practical understanding through a hands-on demo of AI tools for marketing analytics, and learn about ethical practices and risk mitigation strategies for AI implementation. Additionally, this course offers a forward-looking perspective on emerging trends and future directions in AI, preparing marketers to stay ahead in this ever-evolving field. By the end of this course, you will be equipped to harness AI for marketing success, make data-driven decisions, and create impactful campaigns.

WHAT YOU WILL LEARN

  • Discover the key concepts covered in this course
    Identify the role of ai in marketing
    Outline the diverse use cases of ai in marketing
    Apply generative ai in marketing scenarios
  • Provide an overview of the ethical implications and potential risks associated with using ai in marketing
    Identify upcoming advancements in ai for marketing
    Summarize the key concepts covered in this course

IN THIS COURSE

  • 48s
    In this video, we will discover the key concepts covered in this course. FREE ACCESS
  • 3m 39s
    After completing this video, you will be able to identify the role of AI in marketing. FREE ACCESS
  • Locked
    3.  AI in Action: Top Marketing Use Cases
    6m 9s
    Upon completion of this video, you will be able to outline the diverse use cases of AI in marketing. FREE ACCESS
  • Locked
    4.  Leveraging AI for Marketing: A Deep Dive
    4m 9s
    After completing this video, you will be able to apply generative AI in marketing scenarios. FREE ACCESS
  • Locked
    5.  Ethics and Risks in AI-driven Marketing
    5m
    Upon completion of this video, you will be able to provide an overview of the ethical implications and potential risks associated with using AI in marketing. FREE ACCESS
  • Locked
    6.  The Future of AI in Marketing
    2m 34s
    After completing this video, you will be able to identify upcoming advancements in AI for marketing. FREE ACCESS
  • Locked
    7.  Course Summary
    45s
    In this video, we will summarize the key concepts covered in this course. FREE ACCESS

EARN A DIGITAL BADGE WHEN YOU COMPLETE THIS COURSE

Skillsoft is providing you the opportunity to earn a digital badge upon successful completion on some of our courses, which can be shared on any social network or business platform.

Digital badges are yours to keep, forever.

YOU MIGHT ALSO LIKE

Book Building AI Driven Marketing Capabilities: Understand Customer Needs and Deliver Value Through AI
Course Smart AI in Product Management
Rating 4.3 of 4 users Rating 4.3 of 4 users (4)
Course Leveraging Generative AI for Business
Rating 5.0 of 3 users Rating 5.0 of 3 users (3)