Harnessing AI for Marketing Success
Artificial Intelligence 2024
| Beginner
- 7 videos | 23m 15s
- Includes Assessment
- Earns a Badge
AI is revolutionizing how marketing strategies are conceived, executed, and optimized. In this course, you will learn how to leverage AI to enhance marketing efficiency, personalize customer interactions, and foster creative innovation through practical insights and real-world applications. You will explore top use cases of generative AI (GenAI) in marketing, gain practical understanding through a hands-on demo of AI tools for marketing analytics, and learn about ethical practices and risk mitigation strategies for AI implementation. Additionally, this course offers a forward-looking perspective on emerging trends and future directions in AI, preparing marketers to stay ahead in this ever-evolving field. By the end of this course, you will be equipped to harness AI for marketing success, make data-driven decisions, and create impactful campaigns.
WHAT YOU WILL LEARN
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Discover the key concepts covered in this course
Identify the role of ai in marketing
Outline the diverse use cases of ai in marketing
Apply generative ai in marketing scenarios -
Provide an overview of the ethical implications and potential risks associated with using ai in marketing
Identify upcoming advancements in ai for marketing
Summarize the key concepts covered in this course
IN THIS COURSE
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48sIn this video, we will discover the key concepts covered in this course. FREE ACCESS
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3m 39sAfter completing this video, you will be able to identify the role of AI in marketing. FREE ACCESS
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3. AI in Action: Top Marketing Use Cases6m 9sUpon completion of this video, you will be able to outline the diverse use cases of AI in marketing. FREE ACCESS
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4. Leveraging AI for Marketing: A Deep Dive4m 21sAfter completing this video, you will be able to apply generative AI in marketing scenarios. FREE ACCESS
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5. Ethics and Risks in AI-driven Marketing5mUpon completion of this video, you will be able to provide an overview of the ethical implications and potential risks associated with using AI in marketing. FREE ACCESS
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6. The Future of AI in Marketing2m 34sAfter completing this video, you will be able to identify upcoming advancements in AI for marketing. FREE ACCESS
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7. Course Summary45sIn this video, we will summarize the key concepts covered in this course. FREE ACCESS
EARN A DIGITAL BADGE WHEN YOU COMPLETE THIS COURSE
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