Public Relations
- 2 Courses | 35m 12s
- 10 Books | 38h 51m
- 4 Audiobooks | 16h 27m
Public relations (PR) activities are a key driver of your company's image. PR can help your business build and maintain positive public image. Excelling in PR means you will need to sharpen your practical skills and develop strategies to enhance your company's reputation. Here are some tips and tactics to make your PR efforts a success.
GETTING STARTED
Strategies for the Modern Public Relations Professional
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39s
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3m 11s
COURSES INCLUDED
Strategies for the Modern Public Relations Professional
Public relations (PR) has always been a balance of persuasion, information, and communication - but these terms imply a one-sided relationship. The rise of social media and lightning-fast news cycles requires that modern public relation professionals engage more with their audiences and build and maintain relationships. In this course, you'll learn the fundamentals of modern PR, including new research and marketing methods, how to create and maintain relationships with your influencers, and how to react to negative news stories. You'll also learn how to build and monitor a successful PR campaign.
7 videos |
18m
Assessment
Badge
Writing Skills for Public Relations
The ability to write well is an essential skill and responsibility for all public relations (PR) professionals. Good writing is often time consuming and doesn't always come easy, but it's vital for connecting with your target audience and conveying your key brand messages in a clear and engaging manner. In this course, you'll learn how to develop written messages for your public relation initiative. You'll explore how to create and distribute attention-grabbing press and social media releases. You'll also learn techniques for managing an effective social media marketing campaign.
6 videos |
16m
Assessment
Badge
EARN A DIGITAL BADGE WHEN YOU COMPLETE THESE COURSES
Skillsoft is providing you the opportunity to earn a digital badge upon successful completion on some of our courses, which can be shared on any social network or business platform.
Digital badges are yours to keep, forever.BOOKS INCLUDED
BOOK SUMMARY
Agile PR: Expert Messaging in a Hyper-Connected, Always-On WorldAgile PR offers professionals a 360-degree look at a changing industry and provides guidance on how to succeed in the age of smartphones and millennials. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
10m
By Marian Salzman
Book
The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing, and Leadership, 2nd EditionWhether you're a professional communicator or corporate executive, this book offers insight into traditional and emerging issues in organizational communication and shows what it takes to reach stakeholders inside and outside the organization.
8h 30m
By Tamara L. Gillis (ed)
Book
Evaluating Public Relations: A Guide to Planning, Research and Measurement, Third EditionIllustrated throughout with many award winning case studies and interviews, this essential book advises PR practitioners at all levels how to demonstrate clearly and objectively the impact that their work has to their clients and managers.
3h 44m
By Paul Noble, Tom Watson
Book
Writing Skills for Public Relations: Style and Technique for Mainstream and Social Media, 5th EditionA hands-on, practical guide to writing style for PR students and practitioners, this resource offers advice on the basic principles of grammar and also covers essential editing and presentation skills.
5h 15m
By John Foster
Book
Agile PR: Expert Messaging in a Hyper-Connected, Always-On WorldPunctuated by case studies from the United Nations Foundation, Wyclef Jean, Sears, and other campaigns, this cutting-edge book reveals the newest, most effective tactics for championing brands, organizations, and causes.
4h 30m
By Marian Salzman
Book
Extraordinary PR, Ordinary Budget: A Strategy GuideExplaining that you don't need a big budget to make a big impact, this book shows you that, no matter how modest your budget, you can build a cost-effective communications strategy that will help you break through the noise in an information-overloaded world.
2h 25m
By Jennifer R. Farmer
Book
Planning and Managing Public Relations Campaigns: A Strategic Approach, Fourth EditionProviding a dynamic 12-step planning model to help all practitioners implement and run a public relations campaign, this book offers coverage of key social media developments; the role of PR in organiztions; the importance of context; communication theory; setting objectives; evaluation and review; and more.
4h 17m
By Anne Gregory
Book
Media Interview Techniques: A Complete Guide to Media TrainingA practical guide to preparing for, conducting, and evaluating the success of media interviews, this book is based on the communications expertise of the author and his eight-step methodology for polished and confident interview delivery across a range of platforms.
3h 40m
By Robert Taylor
Book
Writing For Public Relations: A Practical Guide for ProfessionalsProviding an overview of marketing writing style as well as step-by-step guides to the most commonly used marketing and PR genres, this book will make even the most timid writers confident that they have represented their organization's message in a concise, coherent and professional manner.
2h 1m
By Janet Mizrahi
Book
Ethical Voices: Practicing Public Relations with IntegrityEthical Voices uses the PRSA Code of Ethics as a framework to bring ethical dilemmas to life. It provides practical guidance to public relations professionals on how to address specific challenges they will likely encounter.
4h 19m
By Mark W. McClennan
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AUDIOBOOKS INCLUDED
AUDIOBOOK SUMMARY
Agile PR: Expert Messaging in a Hyper-Connected, Always-On WorldAgile PR offers professionals a 360-degree look at a changing industry and provides guidance on how to succeed in the age of smartphones and millennials. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
21m 34s
By Marian Salzman
Audiobook
Inbound PR: The PR Agency's Manual to Transforming Your Business With InboundThis audio edition provides critical guidance for PR growth in the digital era, complete with a practical framework for stimulating that growth.
4h 51m 2s
By Iliyana Stareva
Audiobook
Extraordinary PR, Ordinary Budget: A Strategy GuideThis audio edition shows you that, no matter how modest your budget, you can build a cost-effective communications strategy that will help you break through the noise in an information-overloaded world.
3h 56m 5s
By Jennifer R. Farmer
Audiobook
Art of Explanation: Making your Ideas, Products, and Services Easier to UnderstandThis audio edition is for business people, educators and influencers who want to improve their explanation skills and start solving explanation problems.
7h 18m 19s
By Lee LeFever
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FREE ACCESS