Writing Skills for Public Relations: Style and Technique for Mainstream and Social Media, 5th Edition

  • 5h 15m
  • John Foster
  • Kogan Page
  • 2012

To communicate effectively it is vital to be clear and concise. The written word must contain all the elements of good writing - including style, sentence structure, choice and use of words - to ensure that our message is understood as intended.

This fully updated fifth edition of John Foster's book is a hands-on, practical guide to writing style for PR students and practitioners. Offering advice on the basic principles of grammar as well as covering essential editing and presentation skills, Writing Skills for Public Relations includes guidance on:

  • developing and policing a house style
  • avoiding clichés and jargon
  • ensuring readability
  • writing press releases
  • using social media
  • public speaking and speech writing
  • proof correction marks
  • the legal issues facing writers

Informed by British expertise and practice, this new edition also includes information on developing your web presence, online newsletters, blogs and websites, and setting up an online media center.

About the Author

John Foster has a background in journalism and has held senior public relations posts with Pira International and the Institute of Practitioners in Advertising. He has written, edited and produced a wide range of material.

In this Book

  • The Importance of Style: An Overview
  • Trouble with Plurals and Possessives
  • Making Your Mark
  • Down with Capitalism!
  • Clichés, Jargon and Other Worn Words
  • Is it Easy to Read?
  • Headlines: Making them Work
  • Dealing with Figures and Abbreviations
  • Keep it Short, Simple – and Plain
  • Social Media: The X-Factor for PR
  • Writing for the Media
  • Captions: How to Handle them
  • Why Editing Matters
  • Skills and Styles for the Office
  • Traps, Snares and Pitfalls
  • Americanisms – The Differences
  • The Spoken Word: Pronunciation Pointers
  • Principles of Presentation
  • Writing for the Web
  • Tone – The Linchpin of Reputation
  • Now it’s Annual Report Time
  • Is it Legal?
  • Keep to the Codes
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