Extraordinary PR, Ordinary Budget: A Strategy Guide
- 3h 56m 5s
- Jennifer R. Farmer
- Berrett-Koehler Publishers
- 2017
Public relations is a make-or-break factor for all organizations, especially those that are small or mission driven. While it can be tempting to think that PR is a luxury only larger organizations can afford, PR expert Jennifer R. Farmer shows how her CCRR framework—being credible, creative, responsive, and relentless—is the silver bullet for even cash-strapped organizations.
Farmer emphasizes that effective public relations is in fact an essential component of organizational development—people need to know about you for your organization to have maximum impact. Her CCRR framework leverages tools everyone has access to, from social media to brand transparency, and requires attentiveness more than money. Farmer shows you that, no matter how modest your budget, you can build a cost-effective communications strategy that will help you break through the noise in an information-overloaded world.
In this Audiobook
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Chapter One: The Case for Communications
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Chapter Two: Be Credible
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Chapter Three: Be Creative
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Chapter Four: Be Responsive
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Chapter Five: Be Relentless
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Chapter Six: Social Media on an Ordinary Budget
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Chapter Seven: PR Tactics on an Ordinary Budget
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Chapter Eight: Crisis Communications
