Planning and Managing Public Relations Campaigns: A Strategic Approach, Fourth Edition
- 4h 17m
- Anne Gregory
- Kogan Page
- 2015
Getting a public relations campaign or program off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated fourth edition of Planning and Managing Public Relations Campaigns provides a revised and more dynamic 12-step planning model to help all practitioners implement and run a campaign. With new coverage of key social media developments and using new case studies, Anne Gregory covers vital topics including: the role of PR in organizations; the importance of context; research and analysis; communication theory; setting objectives; publics and content; strategy and tactics; timescales and resources; evaluation and review.
About the Author
Professor Anne Gregory is a professor of public relations and a leading international academic. She is Director of the Centre for Public Relations Studies in the Faculty of Business and Law at Leeds Metropolitan University. Before becoming an academic, Gregory spent many years in public relations practice and has experience at a senior level both in-house and in consulting. She remains involved in consulting work and is a board-level advisor to a number of large organizations. She is also the series editor for the PR in Practice books and author of Public Relations in Practice in this series (Kogan Page).
In this Book
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Planning and Managing—The Context
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Public Relations in Context
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Starting the Planning Process
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Research and Analysis
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Communication Theory and Setting Aims and Objectives
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Knowing the Publics and Messages
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Strategy and Tactics
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Timescales and Resources
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Knowing What Has Been Achieved—Evaluation and Review
