Design Thinking Methodology

When products or work initiatives or companies fail, it's rarely because of the ability of the people working on the problem. Rather, it's because smart people worked hard and found that when they were done…that they had been working on the wrong problem. They created something their customers didn't need, and all that brain power and effort was wasted. Design thinking is a methodology used by the most customer-centric companies in the world, companies like Apple, Amazon, IDEO, OXO. It helps you to discover the problems your customers actually face and create solutions rapidly that actually solve them. As an HR and Talent veteran of 17 years and a design thinking coach at Stanford, Randal Vegter puts his expertise to work in this Leadercamp to simplify design thinking and help you apply it to your most pressing issues. Join Randal Vegter, Skillsoft's Vice President of Talent Enablement & Culture, for a fun and interactive session that will give you a new and exciting frame to view your work.

In today's rapidly evolving digital landscape, embracing customer-centric innovation is essential for organizations aiming to thrive. In this course, you'll learn about the core principles and processes of design thinking, and understand how it diverges from traditional problem-solving methods. You'll also learn about different techniques for developing empathy, gathering and analyzing customer data, and creating and using user personas and customer journey maps to guide the design process. You'll explore how to define clear problem statements that focus on customer needs, and ways to prioritize problems based on their impact on customer experience and alignment with business goals. You'll also explore the importance of using ideation techniques to generate innovative ideas and collaborating with customers and cross-functional teams to foster diverse perspectives. Finally, you'll discover the value of creating low-fidelity prototypes to quickly test and refine ideas and the best practices for conducting user tests and incorporating feedback.

Engaging directly with stakeholders increases empathy and helps identify motivations and unmet needs, enabling the creation of successful solutions. In this course, you'll learn how to identify and interact with key stakeholders and communicate their point of view through effective design thinking methods. This course was developed with subject matter provided by PDD. (www.pddinnovation.com)