HBR's 10 Must Reads on Design Thinking
- 5h 52m 2s
- Harvard Business Review
- Gildan Media
- 2020
Use design thinking for competitive advantage.
This audiobook will inspire you to: understand the transformative potential of design thinking; proceed from idea to product at lightning speed; iterate with rapid customer feedback; fail small and win big; create new products people love; lead design thinking teams more effectively; and open new paths to innovation at your company.
In this Audiobook
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Design Thinking by Tim Brown
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Why Design Thinking Works by Jeanne M. Liedtka
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The Right Way to Lead Design Thinking by Christian Bason and Robert D. Austin
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Design for Action by Tim Brown and Roger L. Martin
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The Innovation Catalysts by Roger L. Martin
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Know Your Customers' “Jobs to Be Done” by Clayton M. Christensen, Taddy Hall, Karen Dillon, and David S. Duncan
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Engineering Reverse Innovations by Amos Winter and Vijay Govindarajan
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Strategies for Learning from Failure by Amy C. Edmondson
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How Indra Nooyi Turned Design Thinking into Strategy: An Interview with Indra Nooyi by Adi Ignatius
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Spotlight: PepsiCo's Chief Design Officer on Creating an Organization Where Design Can Thrive by James de Vries
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Reclaim Your Creative Confidence by Tom Kelley and David Kelley
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