HBR's 10 Must Reads on Design Thinking

  • 5h 52m 2s
  • Harvard Business Review
  • Gildan Media
  • 2020

Use design thinking for competitive advantage.

This audiobook will inspire you to: understand the transformative potential of design thinking; proceed from idea to product at lightning speed; iterate with rapid customer feedback; fail small and win big; create new products people love; lead design thinking teams more effectively; and open new paths to innovation at your company.

In this Audiobook

  • Design Thinking by Tim Brown
  • Why Design Thinking Works by Jeanne M. Liedtka
  • The Right Way to Lead Design Thinking by Christian Bason and Robert D. Austin
  • Design for Action by Tim Brown and Roger L. Martin
  • The Innovation Catalysts by Roger L. Martin
  • Know Your Customers' “Jobs to Be Done” by Clayton M. Christensen, Taddy Hall, Karen Dillon, and David S. Duncan
  • Engineering Reverse Innovations by Amos Winter and Vijay Govindarajan
  • Strategies for Learning from Failure by Amy C. Edmondson
  • How Indra Nooyi Turned Design Thinking into Strategy: An Interview with Indra Nooyi by Adi Ignatius
  • Spotlight: PepsiCo's Chief Design Officer on Creating an Organization Where Design Can Thrive by James de Vries
  • Reclaim Your Creative Confidence by Tom Kelley and David Kelley
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