Design Thinking for Strategic Innovation: What They Can't Teach You at Business or Design School
- 1h 47m
- Idris Mootee
- John Wiley & Sons (US)
- 2013
A comprehensive playbook for applied design thinking in business and management, complete with concepts and toolkits
As many companies have lost confidence in the traditional ways of running a business, design thinking has entered the mix. Design Thinking for Strategic Innovation presents a framework for design thinking that is relevant to business management, marketing, and design strategies and also provides a toolkit to apply concepts for immediate use in everyday work. It explains how design thinking can bring about creative solutions to solve complex business problems. Organized into five sections, this book provides an introduction to the values and applications of design thinking, explains design thinking approaches for eight key challenges that most businesses face, and offers an application framework for these business challenges through exercises, activities, and resources.
- An essential guide for any business seeking to use design thinking as a problem-solving tool as well as a business method to transform companies and cultures
- The framework is based on work developed by the author for an executive program in Design Thinking taught in Harvard Graduate School of Design
- Author Idris Mootee is a management guru and a leading expert on applied design thinking
Revolutionize your approach to solving your business's greatest challenges through the power of Design Thinking for Strategic Innovation.
About the Author
IDRIS MOOTEE is the CEO of Idea Couture, a global innovation rm with ofces in San Francisco, Shanghai, Toronto, London, Dubai, and Mexico City. He has worked with clients such as Amex, Burberry, BMW, Boeing, Cisco, De Beers, Kraft, Nike, Samsung, and Pepsi. A leading expert on applied design thinking, Idris speaks on strategic innovation, developing strategic foresight, and business model design through the application of design thinking. He is also the author of 60-Minute Brand Strategist, also published by Wiley.
In this Book
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Foreword
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The Butterfly Effect and Long-Range Planning
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Applied Design Thinking is Strategic Innovation
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Time to Think beyond Crisis Mode
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Changing Management Paradigms
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Is Design Thinking a Science or an Art?
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Design Thinking Has Been Oversimplified
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Design Thinking to the Rescue
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We've Lost Touch with What's around Us
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Every Future Business Leader Needs to Be a Good Design Thinker
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The 10 Design Thinking Principles That Redefine Business Management
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Business Challenge 01—Growth
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Design Thinking Approach 01—Storytelling
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Business Challenge 02—Predictability
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Design Thinking Approach 02—Strategic Foresight
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Business Challenge 03—Change
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Design Thinking Approach 03—Sense making
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Business Challenge 04—Maintaining Relevance
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Design Thinking Approach 04—Value Redefinition
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Business Challenge 05—Extreme Competition
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Design Thinking Approach 05—Experience Design
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Business Challenge 06—Standardization
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Design Thinking Approach 06—Humanization
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Business Challenge 07—Creative Culture
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Design Thinking Approach 07—Rapid Prototyping
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Business Challenge 08—Strategy and Organization
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Design Thinking Approach 08—Business Model Design
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Scene 05: Hiring Design Thinkers is Not Enough; We Need to Create Design Thinking Companies
