Technical Product Management

A technical product manager (TPM) oversees the development and strategy of technical products. They occupy a cross-functional role, bridging the gap between business, technology, and user experience teams to guide product development, prioritize features, and ensure that products meet both business goals and customer requirements. In this course, you will explore technical product management and differentiate product management from project management. Then you will identify key internal and external stakeholders, discover the main responsibilities of the TPM, and examine the technical product management skill set. Next, you will focus on the challenges that TPMs face and take a look at implementing compliance in the product life cycle. Finally, you will investigate the day-to-day activities of the TPM, beyond the priority of the day, and learn how to implement design thinking during product development.

A technical product manager (TPM) utilizes market research and gathers customer insights, leveraging powerful tools, methodologies, and analytical techniques to drive informed decision-making. In this course, you will explore the importance of understanding your customers. Then you will discover how to identify target markets and create customer personas. From there, you will focus on designing market research methodologies and analyzing user behavior data. Next, you will learn how to interpret survey results, segment customer groups, and evaluate competitor products. Finally, you will investigate how to summarize customer needs and pain points and compile market research reports.

A technical product manager shapes product strategy and helps to establish a clear roadmap for execution. They also ensure alignment with business objectives and adapt to changing market conditions. In this course, you will learn to formulate the product vision and mission, develop the business model canvas, promote product-led growth, construct a product roadmap, and align the roadmap with business objectives. You will also explore how to prioritize features on the roadmap, evaluate risks and contingencies, and communicate the roadmap to stakeholders. Finally, you will learn how to update the strategy based on market feedback, discover emerging trends, and recognize when to stop adding features.

Technical product managers (TPMs) interact with stakeholders to collect and document product requirements. They carry out a variety of tasks to facilitate product development. In this course, learn how to conduct effective stakeholder interviews to gather requirements, even if they are hidden or implied. Then explore how to document product requirements, create user stories and use cases, and use advanced prioritization frameworks for optimal product development. Next, focus on identifying, documenting, and communicating technical constraints, reviewing business requirements for alignment with organizational strategy and regulatory compliance, and validating assumptions with data-driven techniques for better decision-making. Finally, discover how to organize requirements into epics and sprints, revise requirements based on feedback, and manage backlogs effectively.

The technical product manager plays an instrumental role in navigating the various phases of the product life cycle. Their expertise ensures that products evolve in alignment with market demands and organizational goals. In this course, you will explore the technology adoption curve and the phases of the product life cycle. Then you will identify key product development milestones and discover how to promote ethics across the product management life cycle. Next, you will learn to analyze product viability at each phase, address product life cycle disruptions, and compare product life cycle models. Finally, you will focus on how to decide when to pivot or when to iterate, how to sunset a product, and good practices for life cycle management.

The technical product manager (TPM) works closely with stakeholders to capture their requirements. They work to ensure effective coordination across various facets of product development. In this course, learn how to look beyond the organizational chart and navigate the organization, collaborate with UX and UI designers, understand basic design principles, and review wireframes and mockups. Next, discover how to provide tactful feedback on designs, coordinate successfully with development teams, interpret technical specifications, and bridge the gap between technical and non-technical stakeholders. Finally, explore how to participate in sprint planning meetings, resolve design and development conflicts, and track development progress to support timely product delivery.

The technical product manager performs a series of critical tasks to ensure a successful product launch. From strategizing the initial market approach to evaluating post-launch metrics, their involvement ensures each step is optimized for maximum impact and alignment with business objectives. In this course, you will learn to plan a go-to-market strategy, coordinate product launch activities, and create marketing collaterals. You will also discover how to engage early adopters and beta testers. Finally, you learn to analyze pre-launch metrics, implement launch campaigns, monitor launch-day operations, measure launch success, and adjust strategies post-launch.

After a product launch, the technical product manager focuses on refining and enhancing the user experience based on stakeholder feedback and interactions. Their continuous efforts drive product evolution and ensure sustained success in the market. In this course, you will learn to analyze post-launch feedback, identify areas for improvement, implement hotfixes and patches, plan new feature releases, and monitor user adoption rates. You will also explore how to scale infrastructure for growth, train customer support teams, update documentation and FAQs, engage the community and power users, and review post-launch key learnings.

In the data-driven world of product management, the technical product manager employs metrics to shape decisions and refine strategies. Their systematic approach to data ensures the product's trajectory aligns with both user needs and business goals. In this course, you will learn to identify key performance indicators (KPIs), implement analytics tools, measure user engagement and retention, analyze funnel metrics, and monitor KPIs across the product life cycle. You will also learn to specify A/B testing product features and evaluate the return on investment (ROI) of product features. Finally, you will explore how to report monthly or quarterly metrics, review metrics with stakeholders, and adjust product strategy based on metrics.

A technical product manager must possess a broad skill set to navigate their role and the product management landscape. Building expertise with technical tools and platforms ensures they can leverage technology and implement industry best practices. In this course, you will explore project management software, navigate version control systems, collaborate through various platforms, apply prototype and wireframing tools, and utilize data analytics and visualization tools. You will also learn to analyze user feedback, examine requirements management systems, and conduct A/B testing. Finally, you will explore cloud-based solutions, generative product design, and social listening.

Final Exam: Technical Product Management will test your knowledge and application of the topics presented throughout the Technical Product Management journey.