Technical Product Management: Market Research & Customer Insights
Technical Product Management
| Intermediate
- 12 videos | 1h 11m 35s
- Includes Assessment
- Earns a Badge
A technical product manager (TPM) utilizes market research and gathers customer insights, leveraging powerful tools, methodologies, and analytical techniques to drive informed decision-making. In this course, you will explore the importance of understanding your customers. Then you will discover how to identify target markets and create customer personas. From there, you will focus on designing market research methodologies and analyzing user behavior data. Next, you will learn how to interpret survey results, segment customer groups, and evaluate competitor products. Finally, you will investigate how to summarize customer needs and pain points and compile market research reports.
WHAT YOU WILL LEARN
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Discover the key concepts covered in this course
Recall why understanding potential customers is crucial for technical product management and describe customer research activities
Identify your target market and develop customer personas
Design market research methodologies
Analyze user behavior data to help drive improvements and make informed decisions
Interpret survey results -
Segment customer groups to tailor marketing strategies
Evaluate competitor products
Apply swot analysis
Summarize customer needs and pain points
Compile market research reports
Summarize the key concepts covered in this course
IN THIS COURSE
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42sIn this video, we will discover the key concepts covered in this course. FREE ACCESS
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5m 39sAfter completing this video, you will be able to recall why understanding potential customers is crucial for technical product management and describe customer research activities. FREE ACCESS
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3. Identify Target Markets and Create Customer Personas8m 6sUpon completion of this video, you will be able to identify your target market and develop customer personas. FREE ACCESS
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4. Design Market Research Methodologies7m 21sLearn how to design market research methodologies. FREE ACCESS
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5. Analyze User Behavior Data6m 2sIn this video, find out how to analyze user behavior data to help drive improvements and make informed decisions. FREE ACCESS
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6. Interpret Survey Results from Market Research6m 24sDuring this video, discover how to interpret survey results. FREE ACCESS
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7. Segment Customer Groups6m 21sAfter completing this video, you will be able to segment customer groups to tailor marketing strategies. FREE ACCESS
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8. Evaluate Competitor Products5m 58sUpon completion of this video, you will be able to evaluate competitor products. FREE ACCESS
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9. SWOT Analysis6m 53sIn this video, you will learn how to apply SWOT analysis. FREE ACCESS
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10. Summarize Customer Needs and Pain Points9m 59sIn this video, we will summarize customer needs and pain points. FREE ACCESS
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11. Compile Market Research Reports7m 17sFind out how to compile market research reports. FREE ACCESS
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12. Course Summary53sIn this video, we will summarize the key concepts covered in this course. FREE ACCESS
EARN A DIGITAL BADGE WHEN YOU COMPLETE THIS COURSE
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