Technical Product Management: Launch and Go-To-Market Strategies

Technical Product Management    |    Intermediate
  • 12 videos | 1h 2m 50s
  • Includes Assessment
  • Earns a Badge
Rating 4.0 of 1 users Rating 4.0 of 1 users (1)
The technical product manager performs a series of critical tasks to ensure a successful product launch. From strategizing the initial market approach to evaluating post-launch metrics, their involvement ensures each step is optimized for maximum impact and alignment with business objectives. In this course, you will learn to plan a go-to-market strategy, coordinate product launch activities, and create marketing collaterals. You will also discover how to engage early adopters and beta testers. Finally, you learn to analyze pre-launch metrics, implement launch campaigns, monitor launch-day operations, measure launch success, and adjust strategies post-launch.

WHAT YOU WILL LEARN

  • Discover the key concepts covered in this course
    Outline how to plan a go-to-market strategy
    Identify strategies to coordinate product launch activities
    Provide an overview of how to create marketing collaterals
    Engage early adopters and beta testers
    Analyze pre-launch metrics
  • Outline how to implement a launch campaign
    Monitor launch-day operations
    Recognize how to measure launch success metrics
    Identify how to adjust strategies post-launch
    Recognize what is needed to document post-launch reports
    Summarize the key concepts covered in this course

IN THIS COURSE

  • 37s
    In this video, we will discover the key concepts covered in this course. FREE ACCESS
  • 7m 13s
    After completing this video, you will be able to outline how to plan a go-to-market strategy. FREE ACCESS
  • Locked
    3.  Coordinate Product Launch Activities
    5m 39s
    Upon completion of this video, you will be able to identify strategies to coordinate product launch activities. FREE ACCESS
  • Locked
    4.  Create Marketing Collaterals
    5m 37s
    After completing this video, you will be able to provide an overview of how to create marketing collaterals. FREE ACCESS
  • Locked
    5.  Engage Early Adopters and Beta Testers
    6m
    In this video, learn how to engage early adopters and beta testers. FREE ACCESS
  • Locked
    6.  Analyze Pre-launch Metrics
    5m 29s
    During this video, discover how to analyze pre-launch metrics. FREE ACCESS
  • Locked
    7.  Implement Launch Campaigns
    7m 35s
    Upon completion of this video, you will be able to outline how to implement a launch campaign. FREE ACCESS
  • Locked
    8.  Monitor Launch Day Operations
    5m 54s
    After completing this video, you will be able to monitor launch-day operations. FREE ACCESS
  • Locked
    9.  Measure Launch Success Metrics
    5m 30s
    Upon completion of this video, you will be able to recognize how to measure launch success metrics. FREE ACCESS
  • Locked
    10.  Adjust Strategies Post-launch
    6m 15s
    After completing this video, you will be able to identify how to adjust strategies post-launch. FREE ACCESS
  • Locked
    11.  Document Post-launch Reports
    6m 15s
    Upon completion of this video, you will be able to recognize what is needed to document post-launch reports. FREE ACCESS
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    12.  Course Summary
    46s
    In this video, we will summarize the key concepts covered in this course. FREE ACCESS

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