Technical Product Management: Launch and Go-To-Market Strategies

Technical Product Management    |    Intermediate
  • 12 videos | 1h 2m 50s
  • Includes Assessment
  • Earns a Badge
Rating 4.0 of 1 users Rating 4.0 of 1 users (1)
The technical product manager performs a series of critical tasks to ensure a successful product launch. From strategizing the initial market approach to evaluating post-launch metrics, their involvement ensures each step is optimized for maximum impact and alignment with business objectives. In this course, you will learn to plan a go-to-market strategy, coordinate product launch activities, and create marketing collaterals. You will also discover how to engage early adopters and beta testers. Finally, you learn to analyze pre-launch metrics, implement launch campaigns, monitor launch-day operations, measure launch success, and adjust strategies post-launch.

WHAT YOU WILL LEARN

  • Discover the key concepts covered in this course
    Outline how to plan a go-to-market strategy
    Identify strategies to coordinate product launch activities
    Provide an overview of how to create marketing collaterals
    Engage early adopters and beta testers
    Analyze pre-launch metrics
  • Outline how to implement a launch campaign
    Monitor launch-day operations
    Recognize how to measure launch success metrics
    Identify how to adjust strategies post-launch
    Recognize what is needed to document post-launch reports
    Summarize the key concepts covered in this course

IN THIS COURSE

  • 37s
    In this video, we will discover the key concepts covered in this course. FREE ACCESS
  • 7m 13s
    After completing this video, you will be able to outline how to plan a go-to-market strategy. FREE ACCESS
  • Locked
    3.  Coordinate Product Launch Activities
    5m 39s
    Upon completion of this video, you will be able to identify strategies to coordinate product launch activities. FREE ACCESS
  • Locked
    4.  Create Marketing Collaterals
    5m 37s
    After completing this video, you will be able to provide an overview of how to create marketing collaterals. FREE ACCESS
  • Locked
    5.  Engage Early Adopters and Beta Testers
    6m
    In this video, learn how to engage early adopters and beta testers. FREE ACCESS
  • Locked
    6.  Analyze Pre-launch Metrics
    5m 29s
    During this video, discover how to analyze pre-launch metrics. FREE ACCESS
  • Locked
    7.  Implement Launch Campaigns
    7m 35s
    Upon completion of this video, you will be able to outline how to implement a launch campaign. FREE ACCESS
  • Locked
    8.  Monitor Launch Day Operations
    5m 54s
    After completing this video, you will be able to monitor launch-day operations. FREE ACCESS
  • Locked
    9.  Measure Launch Success Metrics
    5m 30s
    Upon completion of this video, you will be able to recognize how to measure launch success metrics. FREE ACCESS
  • Locked
    10.  Adjust Strategies Post-launch
    6m 15s
    After completing this video, you will be able to identify how to adjust strategies post-launch. FREE ACCESS
  • Locked
    11.  Document Post-launch Reports
    6m 15s
    Upon completion of this video, you will be able to recognize what is needed to document post-launch reports. FREE ACCESS
  • Locked
    12.  Course Summary
    46s
    In this video, we will summarize the key concepts covered in this course. FREE ACCESS

EARN A DIGITAL BADGE WHEN YOU COMPLETE THIS COURSE

Skillsoft is providing you the opportunity to earn a digital badge upon successful completion on some of our courses, which can be shared on any social network or business platform.

Digital badges are yours to keep, forever.

YOU MIGHT ALSO LIKE

Course Software Product Management: Gathering Requirements
Rating 4.7 of 29 users Rating 4.7 of 29 users (29)
Course Software Product Management: The Product Management Team
Rating 4.3 of 18 users Rating 4.3 of 18 users (18)
Book Successful Product Management: Tool Box for Professional Product Management and Product Marketing

PEOPLE WHO VIEWED THIS ALSO VIEWED THESE

Course Applying Competitive Advantage to Marketing Strategies
Rating 4.5 of 121 users Rating 4.5 of 121 users (121)
Course Technical Product Management: Product Strategy & Roadmapping
Rating 4.5 of 2 users Rating 4.5 of 2 users (2)
Course Promoting a Diverse Leadership Culture, powered by MIT SMR
Rating 4.4 of 126 users Rating 4.4 of 126 users (126)