Google Analytics for Marketers: beginner Google Analytics Web
Expertise:
Technology:
- 2 Courses | 1h 34m 35s
- 3 Books | 14h 21m
- 1 Course | 53m 45s
- 4 Books | 16h 42m
- 3 Courses | 1h 52m 8s
Get statistics and insight you need into your website's visitors' behavior with Google Analytics.
GETTING STARTED
Analyzing Audiences & User Behavior in Google Analytics Web
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4m 2s
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5m 59s
GETTING STARTED
Creating & Managing Properties in Google Analytics Web
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5m 43s
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4m 14s
GETTING STARTED
Creating & Managing Properties in Google Analytics
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51s
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4m 56s
COURSES INCLUDED
Analyzing Audiences & User Behavior in Google Analytics Web
In Google Analytics, you can track information about your website's audience and their behavior. During this course, you will discover how to track what users are doing on your website, and how to analyze user location, language, and behavior. Begin by learning how to interpret Home View analytics, browse real-time website activity analytics, and query Intelligent insights about visitor interests. Then get to know your audience better through Audience Analytics Overview data, to understand who visits your site. This information combines useful analytics such as the number of users, bounce rates as well as the numbers of sessions and their durations. Other topics include how to analyze user behaviour and how to view the All Pages report to estimate page revenues.
11 videos |
50m
Badge
Using Dashboards & Reports in Google Analytics Web
Google Analytics allows you stay on top of your website's audience and activity. Dashboards are important as they let you monitor metrics and visualize data. During this course you will learn how to create a dashboard to let you quickly review reports, metrics, account health, and report correlations. Learn to create a custom blank dashboard to optimize your experience with custom widgets, filters, graphs, and tables. Also learn to customize existing dashboards to add widgets, remove widgets, or adjust your dashboard layout. See how to analyze your location data with a pivot table, as well as export, share, and save analytics.
10 videos |
44m
Badge
COURSES INCLUDED
Creating & Managing Properties in Google Analytics Web
Google Analytics helps you measure your website's performance and audience engagement. In this course, you will learn how to activate Google Analytics, sign in, and create a tracking ID. Get familiar with the Google Analytics interface, its menu options, reports, and metrics. See how to add accounts, if you manage more than one website or need to manage several departments within your organization. Learn how to add, view, and manage properties. Finally, you will explore view filters; set up goals and custom alerts; and manage Google Analytics users.
10 videos |
53m
Badge
COURSES INCLUDED
Creating & Managing Properties in Google Analytics
Google Analytics collects data from your websites and apps to create reports that provide insights into your business. In this course, you will learn how to sign in and activate a Google Analytics account. To get the most out of Google Analytics, get familiar with its interface, menu options, reports, and how to quickly switch between accounts and properties. See how to add accounts, if you manage more than one website or need to manage several departments within your organization. Learn how to add, view, and manage properties, so you can easily view statistics for all your different properties without having to switch between accounts. To track your website's data, see how to add a Google tag to your website and create a data stream. Explore how to add data filters to your properties to get a more relevant analysis of your website metric. Learn how to create an event and mark it as a conversion to view valuable user actions that are happening on our website or app. Finally, to grant others access to your site data, learn how to add users either at the Analytics account or property level.
10 videos |
41m
Assessment
Badge
Analyzing Audiences & User Behavior in Google Analytics
In Google Analytics, you can track information about your website's audience and their behavior. In this course, begin by learning how to interpret the Home page summary card reports and browse real-time website activity analytics to view how users access your site and how they behave whilst on it. Learn how to use the Artificial Intelligence Insights feature to get specific data about users and email alerts about events happening on your site. See how to navigate report snapshots to quickly get a summary of your site's data. Then get to know your audience better through User Attributes Overview data, to understand who visits your site. This information combines useful analytics such as the number of users, their location, gender, interests, age, and language. Within the User Attributes reports, also discover reports that focus on user's demographics and audiences. Explore the reports on user behavior to find information on new users, where your new users find your site, what site pages are most used, and the user's platform. And see how to navigate the Tech Overview reports to get an overview of the technologies people are using to access your website or app, such as their browser, device model, and screen resolution.
10 videos |
36m
Assessment
Badge
Using Explorations & Reports in Google Analytics
Google Analytics allows you to stay on top of your website's audience and activity using reports. Reports are important as they let you monitor metrics and visualize data. During this course, you will learn how to customize a Detail report to change the data shown in the report. Learn to create and apply comparisons to reports to compare different subsets of data. See how to create and configure audiences to segment your users in the ways that are important to your business. Learn how to create a custom analysis of your website and user data by creating an Exploration report. Once you've created an Exploration report, you can then manage it from the Explore page. See how to edit, share, and export it into various file formats. Explore the Report Library, which allows you to create and manage collections and reports. After you've created a report, learn how to share a link to it with others and export it in different file formats. And finally, to enhance your business metrics, see how to link Google Analytics with Google Ads, to make it easier to review and act on your website data.
9 videos |
34m
Assessment
Badge
EARN A DIGITAL BADGE WHEN YOU COMPLETE THESE COURSES
Skillsoft is providing you the opportunity to earn a digital badge upon successful completion on some of our courses, which can be shared on any social network or business platform.
Digital badges are yours to keep, forever.BOOKS INCLUDED
Book
Google Analytics IntegrationsOffering an in-depth guide to improving your data integration, behavioral analysis, and ultimately, your bottom line, this book provides step-by-step guidance on using the latest analytical tools and services to gain a complete understanding of your customers, their needs, and what motivates them to take action.
2h 46m
By Daniel Waisberg
Book
Advanced Web Metrics with Google Analytics, Third EditionFeaturing new content based on reader and client requests, this detailed book helps you implement new methods and concepts, track social and mobile visitors, use the new multichannel funnel reporting features, understand which filters to use, and much more.
9h 56m
By Brian Clifton
Book
Google Analytics Kickstarter Guide: Get Tips to Boost Your Traffic and Sales Using Google AnalyticsThis book will help you learn everything that you need to know about Google Analytics.
1h 39m
By Grigor Yovov
BOOKS INCLUDED
Book
Introduction to Google Analytics: A Guide for Absolute BeginnersWritten in easy-to-understand, conversational language, this book will help you develop your digital/online marketing skills and learn web analytics to understand the performance of websites and ad campaigns.
1h 10m
By Todd Kelsey
Book
Performance Marketing with Google Analytics: Strategies and Techniques for Maximizing Online ROIHow do visitors get to your Web site? What do they do when they get there? How can you turn visitors into customers? This practical book's case studies and step-by-step guidance demonstrate how to improve your marketing strategy with Google Analytics.
7h 45m
By Caleb Whitmore, Justin Cutroni, Sebastian Tonkin
Book
Google Analytics, Third EditionBy helping you discover what information to track, how to choose the right goals and filters, and, most importantly, how to compile this data and use it to improve your Web site and attract more potential customers, this indispensible guide explains the concepts behind this amazing free tool.
6h 8m
By Jerri Ledford, Joe Teixeira, Mary E. Tyler
Book
Google Analytics Kickstarter Guide: Get Tips to Boost Your Traffic and Sales Using Google AnalyticsThis book will help you learn everything that you need to know about Google Analytics.
1h 39m
By Grigor Yovov
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SKILL BENCHMARKS INCLUDED
Google Analytics
This benchmark evaluates your proficiency in key areas of Google Analytics. Being aware of your proficiency level allows you to better understand your current skills and areas for improvement, so you can find suitable content and curate your own learning path.
3m
| 3 questions
