Advanced Web Metrics with Google Analytics, Third Edition
- 9h 56m
- Brian Clifton
- Sybex
- 2012
Get the latest information about using the #1 web analytics tool from this fully updated guide
Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this book will teach you how to use each one to best advantage. Featuring new content based on reader and client requests, the book helps you implement new methods and concepts, track social and mobile visitors, use the new multichannel funnel reporting features, understand which filters to use, and much more.
- Gets you up and running with all the new tools in the revamped Google Analytics, and includes content requested by readers and users especially for new GA users
- Covers social media analytics features, advanced segmentation displays, multi-dashboard configurations, and using Top 20 reports
- Provides a detailed best-practices implementation guide covering advanced topics, such as how to set up GA to track dynamic web pages, banners, outgoing links, and contact forms
- Includes case studies and demonstrates how to optimize pay-per-click accounts, integrate AdSense, work with new reports and reporting tools, use ad version testing, and more
Make your web site a more effective business tool with the detailed information and advice about Google Analytics in Advanced Web Metrics with Google Analytics, 3nd Edition.
About the Author
Brian Clifton, PhD, is an internationally recognized web analytics expert who specializes in performance optimization using Google Analytics for a variety of high-profile brands. He formerly led the Google Web Analytics team for Europe, the Middle East, and Africa, and he initiated and helped launch the online learning center for the Google Analytics Individual Qualification (GAIQ). Brian regularly speaks at industry trade shows, maintains the popular blog Measuring Success (www.advanced-web-metrics.com/blog/), and wrote the previous two editions of this book, which are used by students and professionals worldwide.
In this Book
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Why Understanding Your Web Traffic is Important to Your Business
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Available Methodologies and their Accuracy
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Google Analytics Features, Benefits, and Limitations
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Using the Google Analytics Interface
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Reports Explained
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Getting Started: Initial Setup
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Advanced Implementation
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Best Practices Configuration Guide
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Google Analytics Customizations
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Focusing on Key Performance Indicators
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Real-World Tasks
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Integrating Google Analytics with Third-Party Applications
