Analyzing Audiences & User Behavior in Google Analytics

IN THIS COURSE

• 1.  Overview: Analyzing Audiences & User Behavior in Google Analytics
  56s
  This video outlines the key content covered in this Analyzing Audiences & User Behavior in Google Analytics course, including how to browse the Home page and Realtime reports and analyze user behavior, demographic, and tech details in Google Analytics. FREE ACCESS
• 2.  Understanding the Home page data in Google Analytics
  4m 42s
  The Home page in Google Analytics provides summary data of your site activity. These summary reports are suggested for you based on your behavior in Analytics. You can use the page to monitor traffic, navigate around Analytics, and get insights about your websites and mobile apps. See how to browse the Home page data in Google Analytics. FREE ACCESS
• 3.  Browsing Realtime analytics in Google Analytics
  3m 26s
  The Realtime report lets you monitor your site activity as it happens. Within the report, you can view how users access your site and how they behave whilst on it. And with the View user snapshot feature, you can get information about a single user. Learn how to browse the Realtime report in Google Analytics. FREE ACCESS
• 4.  Using Analytics Intelligence Insights in Google Analytics
  4m 37s
  When something unexpected happens on your site, Google Analytics can send you an email alert. You can use one of the automated insights or create your own custom insight to be notified about events that happen on your site. See how to create and be notified about an insight using artificial intelligence in Google Analytics. FREE ACCESS
• 5.  Exploring the Reports Snapshot in Google Analytics
  3m 56s
  A Reports Snapshot is the first graph you will find at the top of your Google Analytics Homepage. Snapshots are summaries of your site’s analytics reports, that make it quicker and easier to analyze your site’s data. See how to access the full list of Reports Snapshots and understand their data in Google Analytics. FREE ACCESS
• 6.  Analyzing user attributes in Google Analytics
  2m 43s
  In Google Analytics, you can find reports based on user attributes. These attributes describe groups of your user base, such as their language, age, geographic location, or device model. See how to view and analyze the User Attributes Overview report in Google Analytics. FREE ACCESS
• 7.  Analyzing demographic details in Google Analytics
  3m 52s
  Within the list of User Attributes reports you have a report that focuses on the user’s demographics. This report provides data on a user’s platform usage, language, interests location, age, and gender. See how to analyze and filter the demographic details report in Google Analytics. FREE ACCESS
• 8.  Understanding audiences in Google Analytics
  3m 32s
  The Audiences report allows you to identify your most engaged and profitable audiences. Within the report, you can get a breakdown of the number of active users, average session duration, new users, sessions, and views per session. You can also add filters to the report to help you analyze the data further. In this video, learn how to understand and use the Audiences report in Google Analytics. FREE ACCESS
• 9.  Examining user behavior in Google Analytics
  4m 56s
  In Google Analytics, you can find reports examining user behavior. Within the Overview report, you can find information on new users, where your new users find your site, what site pages are most used, and the user’s platform. In the Examine user behavior section, you can also view reports on your site’s events, conversions, and pages and screens. In this video, learn how to navigate and analyze the user behavior reports in Google Analytics. FREE ACCESS
• 10.  Analyzing a user’s tech details in Google Analytics
  3m 49s
  The Tech Overview report provides an overview of the technologies people are using to access your website or app, such as their browser, device model, and screen resolution. You can get more information on any of the Tech Overview summary cards from the Tech details report. In this video, learn how to analyze the Tech reports in Google Analytics. FREE ACCESS