Advertising
- 6 Books | 33h 23m
- 6 Audiobooks | 69h 45m 28s
Explore this channel to discover advertising strategies from some of the best in the business.
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Digital badges are yours to keep, forever.BOOKS INCLUDED
Book
Badvertising: An Exposé of Insipid, Insufferable, Ineffective AdvertisingA provocative, truth-to-power exposé of ad agencies' flaws, foibles, and failings, this book is a candid, never-seen-before accumulation of real-world don'ts and more don'ts, providing valuable cautionary tales of advertising's stupid side.
4h 15m
By Jim Morris
Book
Strategic Advertising Management, Sixth EditionStrategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications.
13h 5m
By Larry Percy, Richard Rosenbaum-Elliott
Book
Essentials of AdvertisingHelping students navigate their way through the field of advertising, this book shows them how to develop key analytic skills, and to critically evaluate and exploit the existing research into advertising, based on a greater understanding of where it comes from.
3h 54m
By Robert Cluley
Book
The Advertising Handbook, Fourth EditionA comprehensive and accessible guide to contemporary advertising and marketing theory and practice, this book is designed to meet the requirements, interests and terms of reference of the most recent generation of media and advertising students.
6h 12m
By Helen Powell, Iain MacRury, Jonathan Hardy
Book
Mobile Marketing: How Mobile Technology is Revolutionising Marketing, Communications and AdvertisingTo help determine what marketers can do and should be doing with the exponential growth in mobile device ownership, this thorough guide gives practical and hands-on training on how to design, implement and measure an effective digital strategy.
3h 31m
By Daniel Rowles
Book
Social Selling Mastery: Scaling Up Your Sales and Marketing Machine for the Digital BuyerProviding a key resource for sales and marketing professionals seeking a better way to connect with today's customer, this book shows you how to capture the mindshare of business leadership and turn relationships into sales.
2h 26m
By Jamie Shanks
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AUDIOBOOKS INCLUDED
Audiobook
The Psychology of Advertising, Third EditionThis book offers a comprehensive and state-of-the art overview of psychological theorizing and research on the impact of online and offline advertising and discusses how the traces consumers leave on the Internet (their digital footprint) guides marketers in micro-targeting their advertisements.
19h 40m 22s
By Bob M. Fennis, Wolfgang Stroebe
Audiobook
Strategic Advertising ManagementThis book refers to Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications
22h 52m 8s
By Larry Percy, Richard Rosenbaum-Elliott
Audiobook
The Native Advertising Advantage: Build Authentic Content that Revolutionizes Digital Marketing and Drives Revenue GrowthThis audio edition reveals why native advertising is an effective tool in any company's digital marketing strategy-and how to use it to build new revenue streams.
5h 8m 21s
By Mike Smith
Audiobook
Mind Capture: How to Stand Out in the Age of Advertising Overload (Book 1)This audio edition discusses how generate more referral business, how to capture the attention of the 21st century customer, how to keep customers coming back again and again, and more. Read by the author.
2h 14m 51s
By Tony Rubleski
Audiobook
Beyond Advertising: Creating Value Through All Customer TouchpointsThis audio edition of "Beyond Advertising" provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world's most forward thinking executives, innovators, and academics, all grappling with today's unique challenges and opportunities.
8h 40m 36s
By Catharine Findiesen Hays, Yoram (Jerry) Wind
Audiobook
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top CopywritersThis audio edition provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy.
11h 9m 10s
By Joseph Sugarman
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