The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
- 11h 9m 10s
- Joseph Sugarman
- Gildan Media
- 2020
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
In this Audiobook
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Chapter 1 - General Knowledge
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Chapter 2 - Specific Knowledge
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Chapter 3 - Practice, Practice, Practice
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Chapter 4 - The Purpose of All the Graphic Elements of an Ad
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Chapter 5 - The First Sentence
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Chapter 6 - Creating the Perfect Buying Environment
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Chapter 7 - Resonating with the Reader
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Chapter 8 - The Slippery Slide
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Chapter 9 - Assumed Constraints
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Chapter 10 - Seeds of Curiosity
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Chapter 11 - Copy as Emotion
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Chapter 12 - Selling the Concept, Not the Product
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Chapter 13 - The Incubation Process
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Chapter 14 - How Much Copy Should You Write?
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Chapter 15 - The Art of Personal Communication
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Chapter 16 - The Copy Sequence
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Chapter 17 - The Editing Process
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Chapter 18 - Powerful Copy Elements Explained
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Chapter 19 - The Psychological Triggers
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Chapter 20 - Selling a Cure, Not Prevention
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Chapter 21 - Rating Your Writing Level
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Chapter 22 - Seven Steps to Writing Great Copy
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Chapter 23 - The Lazy Man's Way to Riches
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Chapter 24 - A Fluke of Nature
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Chapter 25 - Lingerie for Men
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Chapter 26 - The More You Learn
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Chapter 27 - A More Stimulating Way
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Chapter 28 - Magic Baloney
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Chapter 29 - Pet Plane
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Chapter 30 - Mail Order Mansion
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Chapter 31 - Hungarian Conspiracy
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Chapter 32 - Vision Breakthrough
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Chapter 33 - Gold Space Chains
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Chapter 34 - Consumers Hero
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Chapter 35 - Nautilus Spelling Sale
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A Note: The Power of Your Pen
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Chapter 36 - Writing for Different Media
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