SKILL BENCHMARK

Predictive Analytics in Marketing and Retail Literacy (Beginner Level)

  • 7m
  • 7 questions
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The Predictive Analytics in Marketing and Retail Literacy (Beginner Level) benchmark measures your ability to identify the need for artificial intelligence (AI) and predictive analytics in the marketing and retail sector. You will be evaluated on your skills in recognizing various case studies where one can apply predictive analytics. A learner who scores high on this benchmark demonstrates that they have a good understanding of predictive analytics needs and various use cases in marketing and retail.

Topics covered

  • describe how AI can potentially be used in marketing
  • describe how AI can potentially be used in retail
  • recall a case study for social media marketing posts response prediction
  • recall a case study that attempts to predict out-of-stock events
  • recall how market basket analysis works
  • recall the methodology and results of an advertisement post response prediction model
  • recall the results of an out-of-stock prediction model