SKILL BENCHMARK

Customer Focus and Innovation

  • 10m
  • 8 questions
Customer focus and innovation involves thinking and designing with the customer in mind both internal and external. This benchmark evaluates your understanding of this topic. Being aware of potential knowledge gaps allows you to better understand your current competency and areas for improvement.

Topics covered

  • Achieving Customer-centric Design with User Personas
  • Building Customer Relationships in a Virtual Environment
  • Embracing a Customer-obsessed Mentality
  • Exploring Customer Journey Mapping
  • Innovating with the Customer in Mind
  • Marketing: The Process and Functions that Build Customer Relationships
  • Reimagining the Customer Experience with Generative AI
  • Shaping the Customer Experience Across Digital and Physical Channels

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