Public Relations Manager Journey

Businesses apply best practices in marketing to find and better understand their customers, to inform how they can most effectively advertise, and to stand out from their competition.  Learn more about the best practices of marketing.

According to recent research, over 90% of business-to-business customers carry out online research before they make a purchase decision. It’s clear that it’s important for every business to have an online presence. Today, when customers have a need or a problem to solve, the first step is to search for an answer online.  Learn more about social media and digital marketing.

The many nuances and conventions in the English language make it diverse and interesting; however, when it comes to writing well, they can also cause some difficulties. For better writing skills, you must familiarize yourself with some of the most common errors of usage. Learn more about writing, editing, and communication skills.

Before you start looking for solutions to a problem, it's helpful to know what people want in an ideal world. This will give you some direction and aid in the strategic thinking needed to create alternative solutions.  Learn more about creativity and problem solving.

Creating a business plan helps you clearly see the opportunities and obstacles you'll inevitably face as you pursue your business idea. By implementing a business plan, you stand a better chance of getting the support you need to succeed.  Learn more about research and planning.