Delighting Customers with Design Thinking

Design thinking is a customer-centric approach to determining how best to meet customer needs, and advocates early stakeholder engagement in the co-creation and development of solutions. Design thinking enables organizations to create value by more effectively ideating to uncover a broader set of possible products and services to better meet customer needs, deepen customer and supplier relationships, and improve the design of digital experiences. The process revolves around developing an understanding of the people for whom you're designing your products or services. This can help you better target your end user and make your clients happier.