Aspire Journeys

Content Marketing Manager Journey

  • 141 Courses | 63h 58m 15s
  • 8 Books | 1h 25m
  • 5 Audiobooks | 1h 35m 45s
Rating 4.8 of 5 users Rating 4.8 of 5 users (5)
Successful marketing is about optimizing relationships with your customers. That not only includes the value you offer them, but the value you get from them in return. Businesses apply best practices in marketing to find and better understand their customers, to inform how they can most effectively advertise, and to stand out from their competition. Content Marketing Managers can help organizations be successful in their goals by helping create and manage content to engage their customers. This Journey is based on real-time market information from Lightcast and focuses on the role of the Content Marketing Manager within organizations.

Marketing and Social Media

Social media is one of the most vital technologies companies can use to attract, connect with, and retain customers. If you want to meet customers where they are, that's the place to be.  Learn more about marketing and social media.

  • 8 Courses | 3h 6m 25s
  • 3 Books | 32m
  • 1 Audiobook | 17m 28s

Digital Marketing

Every company knows that to attract new customers and retain existing ones, they must be able to harness the opportunities that the internet provides. To reach this target market online, you’ll need an effective digital marketing strategy.  Learn more about digital marketing.

  • 6 Courses | 3h 2m 52s
  • 1 Book | 11m
  • 1 Audiobook | 19m 31s

Creativity

You might not describe yourself as a creative person, but everyday activities – like problem solving or spotting opportunities – rely on your creative thinking and innovation.  Learn more about creativity and how to use it to your advantage.

  • 5 Courses | 2h 3m 24s
  • 1 Book | 10m
  • 1 Audiobook | 23m 2s

Writing and Communication

The right communication method improves the odds of getting your point across and communicating effectively, leaving your audience informed, enlightened, and engaged. Learn more about writing and communication.

  • 13 Courses | 4h 47m 50s
  • 1 Book | 12m
  • 1 Audiobook | 14m 25s

Basics of Project Management

For the new project manager, the essentials  – what you need to know to undertake your new responsibilities - are not always obvious.  Learn more about the basics of project management.

  • 12 Courses | 7h 40m 11s
  • 2 Books | 20m
  • 1 Audiobook | 21m 19s

EARN A DIGITAL BADGE WHEN YOU COMPLETE THESE TRACKS

Skillsoft is providing you the opportunity to earn a digital badge upon successful completion on some of our courses, which can be shared on any social network or business platform.

Digital badges are yours to keep, forever.

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