Understanding Transformative Digital Customer Experiences

IN THIS COURSE

• 1.  Understanding Transformative Digital Customer Experiences
  1m 48s
  In an evolving digital landscape, understanding your digital customers is crucial to staying relevant and competitive. In this video, you'll be introduced to the key concepts that will be covered in this course. FREE ACCESS
• 2.  Who Are Your Digital Customers
  3m 58s
  In the age of digital transformation, identifying your digital customers is the first step to crafting effective engagement strategies. In this video, you'll learn about the key characteristics and demographics of digital customers and gain a foundational understanding of various segments within the digital customer base. You'll also learn why pinpointing these customers is crucial for targeted and successful engagement. FREE ACCESS
• 3.  Basics of a Digital Customer Journey
  3m 47s
  Digital transformation reshapes how customers interact with businesses. In this video, you'll learn about the basics of a digital customer journey, from initial awareness to achieving customer loyalty. You'll also learn about the key aspects that influence customer decisions throughout this journey and why mapping the journey is critical for effective engagement. FREE ACCESS
• 4.  Deep Digital Customer Understanding
  5m 16s
  Meeting the demands of customers in a digital world requires a deep understanding of their needs and expectations. In this video, you'll learn about various factors that influence customer behavior and the importance of aligning your strategies to meet these digital demands. FREE ACCESS
• 5.  Knowing What Your Digital Customers Experience
  4m 29s
  Customers' experiences in the digital world significantly shape their perceptions and satisfaction. In this video, you'll learn how digital interactions can shape customer perceptions, the role of data and analytics in promoting better digital experiences, and the impact of various digital channels on customer engagement. FREE ACCESS
• 6.  Core Principles of Digital Customer Experience
  3m 39s
  The core principles of digital customer experience are fundamental to achieving business success in the digital age. In this video, you'll learn about the core principles of digital customer experience and how digital experiences impact the overall business objectives and outcomes. You'll also learn about the importance of continuously re-evaluating and justifying digital initiatives and the impact of convenience on customer satisfaction and loyalty. FREE ACCESS
• 7.  Maintaining a Human Connection in the Digital World
  4m
  In a digital world, maintaining a human connection with your customers is more important than ever. In this video, you'll learn about the strategies for empathetic digital interactions, with a focus on meeting your digital customers' needs while preserving a personal touch. FREE ACCESS
• 8.  Course Summary
  3m 3s
  In this video, you'll review and reflect on what you've learned in the course Understanding the Digital Customer. FREE ACCESS