The Four Ps: Essential Factors in Marketing

IN THIS COURSE

• 1.  The Four Ps: Essential Factors in Marketing
  55s
  Sometimes it takes a little persuasion to turn a consumer into a customer. To bring a product or service to market successfully, a marketer wields a broad set of tools and techniques. In this video, you'll discover the key concepts that will be covered in this course, including how brand managers use customer knowledge to design products, manage pricing strategies and distribution channels, and plan and execute promotional strategies. FREE ACCESS
• 2.  Creating Marketable Product Offerings
  3m 49s
  While the major influence on any buyer’s decision to purchase is the product or service itself, marketing should play a role in the design of any product offering. In this video, you'll explore the marketer’s contributions to developing a product offering. FREE ACCESS
• 3.  Pricing Strategies: The Marketer’s Approach
  4m 8s
  Sellers must consider a variety of factors when deciding how to price a product or service offering. Because of those factors, many different parts of an organization may have input in pricing strategies. In this video, you will learn the principles behind common pricing strategies. FREE ACCESS
• 4.  Distribution Channels: The Marketer’s Role
  4m 22s
  Distribution channels determine where, when, and how products go from the producer to customers. That where, when, and how can impact customer satisfaction, so marketing needs to be involved in managing channels. In this video, you'll learn about the elements of a distribution strategy as they relate to marketing. FREE ACCESS
• 5.  Promotion: Using Marketing Communication Techniques
  4m 17s
  Based on your extensive knowledge of your customers and market, you’ve designed a great product offering, priced it right, and set up an effective distribution channel. Now comes your opportunity to get the word out. In this video, you'll explore appropriate uses for promotional techniques. FREE ACCESS
• 6.  Promotion: Media and Messaging Strategies
  4m
  With consumers spending so much time online, the opportunities for contact are enormous. But digital consumers may see hundreds or thousands of brand messages every day. As a marketer, you want to make the most of whatever moments of your customers’ attention you can get. In this video, you will learn about the appropriate uses for media channels in marketing. FREE ACCESS
• 7.  Let's Review
  1m 20s
  In this video, you'll review the key concepts covered in the course The Four Ps: Essential Factors in Marketing. FREE ACCESS