Strategic Product and Service Management

Everyone
  • 7 videos | 18m 40s
  • Includes Assessment
  • Earns a Badge
  • Certification CPE
  • Certification PMI PDU
Rating 4.3 of 341 users Rating 4.3 of 341 users (341)
To succeed in competitive markets, all organizations need to strategically plan and manage their products and services. Much of the responsibility for doing this lies with operations management. An organization's operations section deals with managing products and services and delivering quality using efficient processes. In this course, you'll learn about the product and service life cycle, the process for developing new products, and strategies to manage the sale of existing and mature products. You'll also learn about a process and best practices to improve efficiency for new product or service development. Finally, you'll learn about strategies, such as Lean processes, for managing existing and mature products and services.

WHAT YOU WILL LEARN

  • Match stages of the product life cycle to actions that should be taken at each stage
    Sequence the stages of the new product development process
    Match current best practices in new product development with their descriptions
  • Recognize strategies for maintaining sales of existing products and services
    Recognize strategies for revitalizing sales of existing products or services
    Recognize strategies for rationalizing mature products or services

IN THIS COURSE

  • 40s
  • 3m 11s
  • Locked
    3.  A Process for New Product or Service Development
    2m 29s
    Learn how to sequence the stages of the new product development process. FREE ACCESS
  • Locked
    4.  Best Practices for New Product Development
    3m 6s
    In this video, you will learn how to match descriptions of current best practices in new product development. FREE ACCESS
  • Locked
    5.  Strategies for Maintaining Sales
    3m 7s
    During this video, you will discover how to recognize strategies for maintaining sales of existing products and services. FREE ACCESS
  • Locked
    6.  Strategies for Revitalizing Sales
    3m 16s
    Discover how to recognize strategies for revitalizing sales of existing products or services. FREE ACCESS
  • Locked
    7.  Strategies for Product and Service Rationalization
    2m 51s
    In this video, you will learn how to recognize strategies for rationalizing mature products or services. FREE ACCESS

EARN A DIGITAL BADGE WHEN YOU COMPLETE THIS COURSE

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