Software Craft for Engineering Leaders: Introduction to Product Management

Product Management    |    Intermediate
  • 12 videos | 32m 45s
  • Includes Assessment
  • Earns a Badge
Rating 4.4 of 12 users Rating 4.4 of 12 users (12)
When planning, executing, and taking products to market, it is necessary to understand the nuances within the roles of product and project managers. In this course, you will explore the differences between product and project managers as you identify pain points in the market. Once you know the challenges your target audience needs to solve, you'll develop a product vision to describe what success looks like. Then, you'll develop a product strategy to map your execution plan. The plan will guide you to develop a product that answers your customers' needs, and this course will help you understand ways to direct the efforts of your marketing and sales teams.

WHAT YOU WILL LEARN

  • Discover the key concepts in this course
    Differentiate between product and project manager roles
    Identify pain points in the market
    Outline the concept of vision
    Develop a product vision
    Outline the concept of strategy
  • Synthesize concepts experienced during development and implementation of a product strategy
    Develop a product
    Develop a go-to-market strategy
    Select approaches to direct efforts of marketing team
    Select approaches to direct efforts of sales team
    Summarize the key concepts in this course

IN THIS COURSE

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