Setting up Ad Campaigns in Google AdWords Web
Google AdWords Web
| Beginner
- 6 videos | 33m 17s
- Earns a Badge
Google AdWords is Google's suite of online advertising tools that businesses use to prepare advertisement copy, run ad campaigns, and boost revenue. During this course, you will learn how to set up your AdWords account, activate it, and sign in. Familiarize yourself with the AdWords interface, and how to interpret analytics, keyword reports, search term data, and device usage from the Overview page. Learn how to set up a standard campaign that strategically places ads in Google searches, videos, and apps. Conclude by learning how to manage multiple campaigns.
WHAT YOU WILL LEARN
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Activate and sign in to google adwords
Understand the google adwords interface
Interpret the google adwords overview analytics -
Understand the google adwords campaigns
Create a google adwords campaign
Manage google adwords campaigns
IN THIS COURSE
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6m 9sIn order to get started with Google AdWords, you'll need a Google email and password. See how to set up your AdWords account and sign in for the first time. FREE ACCESS
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4m 11sTo get the most out of Google AdWords you'll need to become familiar with the new interface layout. See how to access your left panel menus and access the information you need regarding your campaigns. FREE ACCESS
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3. Interpreting the Overview analytics in Google AdWords Web5m 49sEach time you log into Google AdWords you'll be brought to the Overview page. From the Overview page, you can access various metrics regarding your campaigns. See how to navigate and interpret your Keyword reports, search term data, device usage and more with Google AdWords. FREE ACCESS
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4. Understanding campaigns in Google AdWords Web6m 6sWhen you set up your Google AdWords account you will have created your first campaign. In order to use AdWords successfully, you'll need to know how to get around and use the campaigns interface. FREE ACCESS
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5. Creating a campaign in Google AdWords Web6m 42sAdWords enables you to create ads that can appear in searches, videos, or even an application. See how to create a standard campaign to attract users performing searches online. FREE ACCESS
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6. Managing campaigns in Google AdWords Web4m 20sIf you have multiple campaigns, you'll need to know how to quickly switch views. It's also important to know how to activate, pause and edit your ongoing campaigns with Google AdWords. FREE ACCESS
EARN A DIGITAL BADGE WHEN YOU COMPLETE THIS COURSE
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