Serving Digital Customers with Omnichannel
Everyone
- 6 videos | 21m 32s
- Includes Assessment
- Earns a Badge
- CPE
- PMI PDU
Offering an omnichannel customer experience (CX) is a must in today's digital world, but implementing it comes at a cost. In this course, you will learn about how omnichannel affects the CX, and in turn, how the CX drives omnichannel innovation. You will also learn about using data analysis and customer journey mapping to uncover customer expectations, and how these can be used to estimate Customer Lifetime Value (CLV) and to help tailor an agile approach to successful omnichannel design and investment. Finally, you'll learn about the challenges to an omnichannel approach, such as data privacy and protection, and how to mitigate them.
WHAT YOU WILL LEARN
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Discover the subject areas that will be covered in this course
Identify the characteristics of the omnichannel approach to sales that help address the expectations of digital customers
Identify recommended actions for designing and delivering an optimal digital customer experience through omnichannel -
Recognize and mitigate the challenges of omnichannel processes and implementation
Recognize actions that improve the experience after the customer’s click to purchase
Identify the actions necessary for successful omnichannel implementation
IN THIS COURSE
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57sAfter completing this video, you will be able to discover the subject areas that will be covered in this course. FREE ACCESS
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4m 20sAfter completing this video, you will be able to identify the characteristics of the omnichannel approach to sales that help address the expectations of digital customers FREE ACCESS
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3. The Digital Customer Experience with Omnichannel3m 59sAfter completing this video, you will be able to identify recommended actions for designing and delivering an optimal digital customer experience through omnichannel FREE ACCESS
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4. Overcoming Omnichannel Challenges4m 41sAfter completing this video, you will be able to recognize and mitigate the challenges of omnichannel processes and implementation FREE ACCESS
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5. Improving the Customer Experience after They Buy3m 31sAfter completing this video, you will be able to recognize actions that improve the experience after the customer’s click to purchase FREE ACCESS
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6. Making Omnichannel Work4m 5sAfter completing this video, you will be able to identify the actions necessary for successful omnichannel implementation FREE ACCESS
EARN A DIGITAL BADGE WHEN YOU COMPLETE THIS COURSE
Skillsoft is providing you the opportunity to earn a digital badge upon successful completion on some of our courses, which can be shared on any social network or business platform.
Digital badges are yours to keep, forever.
