Scrum Product: Defining the Why & How of the Product

SCRUM    |    Beginner
  • 12 videos | 1h 26m 26s
  • Includes Assessment
  • Earns a Badge
  • Certification PMI PDU
Rating 4.5 of 138 users Rating 4.5 of 138 users (138)
This 12-video course explores developing a product, and how to use Scrum, an Agile framework for developing, delivering, and sustaining complex products. Learners will examine how a product idea is initiated through conversations with stakeholders and analyzing the market. First, learn how to identify the product's purpose, and how to develop a product strategy and design plan. You will learn how to develop a product strategy in Scrum. Then examine how the product strategy is affected by the Scrum master product owner and Scrum team. You will examine how different groups of stakeholders have different requirements for the product, and how to use customer research as input for defining the product. Next, you will explore the three roles on every Scrum team, and how the team builds, refines, and owns product backlog; learn to set priorities; and determine the team's direction. You will examine how to create effective user stories. Finally, this course examines empathy maps, how they help understand customers, and product discovery techniques that deliver a successful product.

WHAT YOU WILL LEARN

  • Discover the key concepts covered in this course
    Define the purpose of a product in scrum
    Recognize the importance of an effective product strategy in scrum
    Recognize the impact of external influences on the product strategy
    Recognize the role of the scrum master, product owner, and scrum team in creating the product design
    Describe how different groups of stakeholders have different requirements for the product
  • Describe how customer research provides valuable input for defining the product
    Recognize user stories as a powerful tool to gather and document user requirements
    Recognize the steps involved in creating effective user stories
    Describe empathy maps and how they can be used to better understand customers
    Recognize product discovery techniques that can be used to help to deliver successful products
    Summarize the key concepts covered in this course

IN THIS COURSE

  • 1m 46s
  • 8m 19s
    Find out how to define the purpose of a product in Scrum. FREE ACCESS
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    3.  Product Strategy
    10m 4s
    After completing this video, you will be able to recognize the importance of an effective product strategy. FREE ACCESS
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    4.  External Influence on Product Strategy
    9m 22s
    After completing this video, you will be able to recognize the impact of external influences on the product strategy. FREE ACCESS
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    5.  Co-creating the Product Design
    8m 33s
    After completing this video, you will be able to recognize the roles of the Scrum Master, Product Owner, and Scrum Team in creating the product design. FREE ACCESS
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    6.  Product for Customers and Users
    7m 48s
    Upon completion of this video, you will be able to describe how different groups of stakeholders have different requirements for the product. FREE ACCESS
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    7.  Customer Research as Input for Product
    6m 15s
    Upon completion of this video, you will be able to describe how customer research provides valuable input for defining the product. FREE ACCESS
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    8.  User Stories
    9m 50s
    After completing this video, you will be able to recognize user stories as a powerful tool for gathering and documenting user requirements. FREE ACCESS
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    9.  User Stories to Product Specifications
    9m 10s
    Upon completion of this video, you will be able to recognize the steps involved in creating effective user stories. FREE ACCESS
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    10.  Empathy Maps
    7m 27s
    After completing this video, you will be able to describe empathy maps and how they can be used to better understand customers. FREE ACCESS
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    11.  Product Discovery Aspects
    6m 43s
    After completing this video, you will be able to recognize product discovery techniques that can help deliver successful products. FREE ACCESS
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    12.  Course Summary
    1m 9s

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