Reimagining Marketing with Generative AI
Everyone
- 8 videos | 27m 32s
- Includes Assessment
- Earns a Badge
- CPE
In this course, you'll learn the key benefits of leveraging AI for marketing tasks, and identify basic Gen AI tools and data inputs used in personalized marketing. You'll also learn about key considerations for using Gen AI to create content, and ways in which Gen AI has changed the way users search on the Internet. Moreover, you'll discover how AI aids in the performance and sentiment of social media content, and how to leverage AI in marketing functions.
WHAT YOU WILL LEARN
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Discover the key concepts covered in this course
Identify the key benefits of leveraging ai for marketing tasks
Identify basic gen ai tools and data inputs used to personalize marketing
Recognize key considerations for using gen ai to create content -
Recognize ways that gen ai has changed the way users search on the internet
Recognize ways ai can be used to understand the performance and sentiment of social media content
Identify the actions necessary for a leveraging ai in marketing functions
Summarize the key concepts covered in this course
IN THIS COURSE
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57sGenerative AI can boost product management through social listening and personalized campaigns, which helps enrich the overall brand experience. In this video, you'll learn about the key concepts that will be covered in this course, including ways to reimagine marketing with generative AI. FREE ACCESS
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3m 37sIn this new era of marketing, implementing the power of Gen AI technology is your key to staying ahead of the competition and unlocking benefits such as enhanced personalization and increased efficiency. In this video, you’ll learn how to harness AI's power to transform your marketing strategies and achieve unparalleled success. FREE ACCESS
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3. Leveraging Gen AI to Personalize the Brand Experience5m 17sIn today's digital landscape, leveraging AI tools to personalize brand experiences is pivotal. Robust data management tools and personalization engines can help craft targeted messaging and custom-tailored marketing strategies. In this video, you’ll learn about the basic Gen AI tools and data inputs that help to create more personalized and impactful marketing campaigns. FREE ACCESS
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4. Applying AI to Content Creation3m 56sApplying AI to content creation demands careful consideration of quality control, tone, audience targeting, legal compliance, and data inputs. In this video, you’ll discover the essentials of leveraging AI effectively, ensuring your content is impactful and compliant, and resonates with your audience. FREE ACCESS
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5. AI in Digital Advertising, SEM, and SEO5m 16sAI is revolutionizing digital advertising, SEM, and SEO, reshaping how users search online with enhanced accuracy, personalization, and innovative features like voice and visual search. In this video, you’ll learn how Gen AI is transforming search experiences, offering cutting-edge strategies for digital success. FREE ACCESS
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6. Leveraging AI for Social Media Management and Direct Campaigns3m 42sLeveraging AI for social media management transforms how we understand user engagement and campaign performance. AI tools such as sentiment analysis, social listening, image recognition, content analysis, and performance analytics, offer deep insights into social media dynamics. In this topic, you’ll learn how to utilize AI for comprehensive analysis to help create effective social media campaigns. FREE ACCESS
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7. Building the Foundation for Leveraging AI in Marketing3m 55sBuilding a solid foundation for leveraging AI in marketing involves key actions such as normalizing data, establishing AI governance, and defining ethical considerations. In this topic, you’ll learn how to effectively prepare and manage AI tools for enhanced marketing performance and ethical compliance. FREE ACCESS
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8. Let's Review53sIn this video, you'll review and reflect on the key concepts covered in this course, Reimagining Marketing with Generative AI. FREE ACCESS
EARN A DIGITAL BADGE WHEN YOU COMPLETE THIS COURSE
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