Product Management: Designing and Running Experiments

Everyone
  • 6 videos | 41m 58s
  • Includes Assessment
  • Earns a Badge
  • Certification CPE
  • Certification PMI PDU
Rating 4.5 of 247 users Rating 4.5 of 247 users (247)
Product managers have many ideas on how to design their product to meet the customers' needs. The challenge is to determine which of those ideas have the best chance of working. Increasingly, product managers are using large-scale randomized experiments to test the effectiveness of their ideas. In this course, you will learn how to use experimentation to make the best product management decisions, best practices for conducting effective experiments, the stages of conducting an experiment, how to optimize your product process with the design of experiments approach, and how to increase customer satisfaction with the user-experience-based design approach.

WHAT YOU WILL LEARN

  • Discover the subject areas that will be covered in this course
    Identify the reasons why product managers run experiments
    Identify the steps for ensuring an effective experiment
  • Sequence the stages for conducting an experiment
    Identify the questions to ask to see if an experiment is worth the expense and effort
    Identify the customer information collected by the user-experience-based design approach

IN THIS COURSE

  • 52s
    After completing this video, you will be able to discover the subject areas that will be covered in this course. FREE ACCESS
  • 8m 47s
    After completing this video, you will be able to identify the reasons why product managers run experiments FREE ACCESS
  • Locked
    3.  Best Practices for Effective Product Experiments
    9m 31s
    After completing this video, you will be able to identify the steps for ensuring an effective experiment FREE ACCESS
  • Locked
    4.  The Stages of Conducting a Product Experiment
    8m 50s
    After completing this video, you will be able to sequence the stages for conducting an experiment FREE ACCESS
  • Locked
    5.  Running Experiments That Are Worth the Investment
    6m 50s
    After completing this video, you will be able to identify the questions to ask to see if an experiment is worth the expense and effort FREE ACCESS
  • Locked
    6.  The User-Experience-Based Design Approach
    7m 8s
    After completing this video, you will be able to identify the customer information collected by the user-experience-based design approach FREE ACCESS

EARN A DIGITAL BADGE WHEN YOU COMPLETE THIS COURSE

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