Product Management: Create a Go-to-Market Plan

Everyone
  • 7 videos | 45m 35s
  • Includes Assessment
  • Earns a Badge
  • Certification CPE
  • Certification PMI PDU
Rating 4.5 of 195 users Rating 4.5 of 195 users (195)
Successfully launching a product can be pivotal to a company's continued success. A Go-to-Market plan will guide you to the right customers and the right markets with the most efficient use of time and resources. In this course, you will learn when to use a Go-to-Market plan, the contents of a Go-to-Market plan, how to prepare to build a Go-to-Market plan, the elements top define in a Go-to-Market plan, and the steps to take when building a Go-to-Market plan.

WHAT YOU WILL LEARN

  • Discover the subject areas that will be covered in this course
    Identify the benefits of using a go-to-market plan to launch a product
    Identify the goals of a go-to-market plan's executive summary
    Identify the elements you need to define when building a go-to-market plan
  • Identify the approaches to building a go-to-market plan
    Identify the steps to take when building a go-to-market plan
    Sequence the stages of the launch phase workflow

IN THIS COURSE

  • 35s
    After completing this video, you will be able to discover the subject areas that will be covered in this course. FREE ACCESS
  • 6m 46s
    After completing this video, you will be able to identify the benefits of using a go-to-market plan to launch a product FREE ACCESS
  • Locked
    3.  The Anatomy of a Go-to-Market Plan
    5m 41s
    After completing this video, you will be able to identify the the goals of a Go-to-Market plan's executive summary FREE ACCESS
  • Locked
    4.  Defining Your Go-to-Market Plan
    5m 56s
    After completing this video, you will be able to identify the elements you need to define when building a Go-to-Market plan FREE ACCESS
  • Locked
    5.  Preparing to Build Your Go-to-Market Plan
    8m 35s
    After completing this video, you will be able to identify the approaches to building a Go-to-Market plan FREE ACCESS
  • Locked
    6.  Building Your Go-to-Market Plan
    5m 21s
    After completing this video, you will be able to identify the steps to take when building a Go-to-Market plan FREE ACCESS
  • Locked
    7.  Bringing Your Product to Market with a Launch Plan
    12m 41s
    After completing this video, you will be able to sequence the stages of the launch phase workflow FREE ACCESS

EARN A DIGITAL BADGE WHEN YOU COMPLETE THIS COURSE

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Digital badges are yours to keep, forever.

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