Planning an Effective Mobile App Strategy

Everyone
  • 7 videos | 23m 27s
  • Includes Assessment
  • Earns a Badge
  • Certification CPE
  • Certification PMI PDU
Rating 4.5 of 84 users Rating 4.5 of 84 users (84)
One key digital innovation associated with increased smartphone usage is the use of mobile apps. People like their mobile apps. It's estimated that mobile device users are using apps 90% of the time their devices are in use. Mobile lets you reach people where they are, and where they want to be, which represents a huge marketing opportunity. That's why if your organization doesn't have a marketing strategy for tapping into the mobile app market, you're already behind. In this course, you'll learn about the importance of mobile marketing and of planning a mobile app strategy. You'll explore the different types of apps available, how to create marketing strategies to target each type, as well as the elements of a mobile app development framework.

WHAT YOU WILL LEARN

  • Recognize the importance of adopting a mobile app strategy in today’s business world
    Recognize examples of the types of mobile apps typically created for customers, depending on your business and goals
    Identify typical characteristics of mobile apps for employees of your business or enterprise
  • Identify potential topics to include in an app development framework to standardize the development of employee apps within your organization
    Match the stages of mobile app development with the activities that take place in each stage
    Identify some of the decisions your organization will face related to your mobile app strategy

IN THIS COURSE

  • 40s
  • 3m 19s
    During this video, you will discover how to recognize the importance of adopting a mobile app strategy in today’s business world. FREE ACCESS
  • Locked
    3.  Apps for Customers
    3m 54s
    Discover how to recognize examples of the types of mobile apps typically created for customers, depending on your business goals. FREE ACCESS
  • Locked
    4.  Apps for Your Employees
    3m 35s
    In this video, you will learn how to identify typical characteristics of mobile apps for employees of your business or enterprise. FREE ACCESS
  • Locked
    5.  App Development Framework
    3m 35s
    During this video, you will learn how to identify potential topics to include in an App Development Framework to standardize the development of employee apps within your organization. FREE ACCESS
  • Locked
    6.  The Stages of a Mobile App Development Process
    4m 38s
    In this video, find out how to match the stages of mobile app development with the activities that take place in each stage. FREE ACCESS
  • Locked
    7.  Key Decisions for a Mobile App Strategy
    3m 47s
    Learn how to identify some of the decisions your organization will face related to your mobile app strategy. FREE ACCESS

EARN A DIGITAL BADGE WHEN YOU COMPLETE THIS COURSE

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