MIT SMR: Using Neuroscience to Create Great Customer Experiences

In his recent MIT SMR article, "The Neuroscience of Customer Experience," author Paul J. Zak shows how pairing neurological insights with design thinking can help companies innovate with greater precision and consistency. In this webinar, you will learn: • Why attention and emotions are the keys to creating immersive experiences. • The six components of extraordinary experiences, and how they work together. • Why focus groups and customer surveys may be a waste of time. • How to augment design thinking principles with neuroscience so that you too can create great experiences.