MIT SMR: Leveraging Subscriptions for Platform Success

Most managers today understand the value of subscription and SaaS business models. But few understand how a subscription model can work in combination with marketplaces, platforms, and customer and supplier data to drive growth and enterprise value. In this on-demand webinar, MIT SMR author Barry Libert demonstrates how subscriptions - which make it easy for customers to obtain what they want - and marketplaces - which provide customers with choices - combine with data to ensure success in today's platform economy.