MIT SMR: How to Make Data Monetization Everybody's Business

Most leaders see their organization's data as an important asset, but few have robust strategies for converting that asset into financial returns. In their new book, Data Is Everybody's Business, Barbara H. Wixom, Cynthia M. Beath, and Leslie Owens argue that leaders must make data monetization a core business activity. That requires developing a broad and shared understanding of three key data monetization approaches: improving work with data, wrapping products with data, and selling information offerings. And it also requires educating and involving employees at all levels and functions across the organization.