MIT SMR: Finding Transformation Opportunities With Generative AI

This fall, George Westerman, senior lecturer at the MIT Sloan School of Management, leads a three-part webinar series, "Generative AI in Business: Unraveling Myths, Finding Opportunities, and Preparing Your Organization." In this session, we investigate opportunities to use GenAI to transform existing ways of doing business, either radically or incrementally. We'll explore: • Four key areas of opportunity: customer experience, employee experience, operations, and business models. • Where GenAI may augment, automate, or innovate existing practices. • New businesses in the GenAI space.